Taking a people-centered approach, to revitalising high street retail markets

从历史上看，零售市场一直是商业街一个有吸引力、可靠的特征，为当地经济提供至关重要的支持，提振商业并提供就业机会。然而，在过去的20年里，商业街购物显著减少，这减少了客流量和收入。与此同时，许多市场缺乏强有力的领导和管理，导致零售商退出该行业。家族成员也选择不加入或接管导致缺乏下一代零售商的企业。高街专家与东米德兰兹郡的地方当局、市场经营者和贸易商合作了十多年，通过规划、建议、培训和支持成功地重振了市场。他们将与设计专家Nightingale Design Research合作，探索如何通过设计适合市场系统各个方面需求的支持和工具，来发展他们的业务，并将他们的专业知识提供给更广泛的市场。在这个项目中，他们将进行一项发现，以找出从布局和交易者组合等因素来看，什么是一个成功的市场。他们还将采访贸易商、运营商和购物者，以了解他们需要什么才能让市场繁荣。High Street专家和Nightingale将合作从这项研究中提取见解，以了解哪些类型的工具可以支持不同的用户群体，然后在此基础上设计、测试和迭代原型。然后，项目团队将共同规划产品开发和商业化的下一步行动。为地方当局和市场运营商提供规划和管理成功市场所需的工具，将导致更热闹的商业街，挤满了享受他们所在地区提供的产品的购物者。当地企业将有更多发展和壮大的机会，并将鼓励更可持续的购物习惯。其他企业将受益于更多的客流量，重振商业街，吸引更多当地购物选择。

Historically, retail markets have been an attractive, reliable feature of high streets, providing vital support to local economies, boosting business and providing jobs. However, the last twenty years have seen significant decline in high street shopping, which has reduced footfall and revenue. At the same time, many markets have lacked strong leadership and management, resulting in retailers leaving the industry. Family members are also choosing not to join or take over the businesses leading to a lack of next generation retailers.The High Street Experts have worked with local authorities, market operators and traders across the East Midlands for over ten years, successfully revitalising markets through planning, advice, training and support. They will partner with design experts Nightingale Design Research to explore how they can grow their business and provide the benefit of their expertise to a wider range of markets through the design of support and tools that fit the needs of all aspects of the market system - local authorities, market operators, market traders and shoppers.In this project they will carry out a discovery to find out what makes a successful market in terms of factors such as layout and mix of traders. They will also interview traders, operators and shoppers to understand what they need in order for markets to thrive. The High Street Experts and Nightingale will collaboratively draw out insights from this research to understand what types of tools might support the different user groups, then design, test and iterate a prototype based on this. The project team will then work together to plan next steps for the development and commercialisation of the product.Providing local authorities and market operators with the tools they need to plan and manage successful markets will result in more lively high streets filled with shoppers enjoying the products their region has to offer. Local businesses will have more opportunity to develop and grow and more sustainable shopping habits will be encouraged. Other businesses will benefit from more footfall, revitalising high streets and attracting a greater range of options for local shopping.