MAGIC - an integrated platform for mobile payments and real-time marketing based on Bluetooth Low Energy ubiquitous to Smartphones

客户体验被认为是全球零售业务成功的关键，排名最高的零售商的表现比那些提供较差体验的零售商高出3.9倍。这种相关性和缺乏数据主导的技术来利用复杂的客户行为，导致每年估计损失500亿英镑的商业机会。由TEDIPAY Ltd（TP，包括WorldPay、GuestLogix和Goldsmiths，伦敦大学）寻求试点MAGIC --第一个能够在情境中个性化预购机会的移动的非接触式支付（MCP）技术，以客户和销售点之间在进入商店时发起的数据主导的交互为基础，支撑一个新颖的端到端零售框架。使用低成本的蓝牙低功耗通信，TEDIPAY的目标是开发一个无处不在的硬件/软件平台，从多源在线/离线数据中联合并产生价值。12个月的项目总成本为92.9万英镑，申请补助金56.5万英镑。

Customer experience is identified to be critical to retail business success globally, with the highest ranking retailers performing 3.9x times better than those offering an inferior experience. This correlation and lack of data-led technologies to capitalise on complex customer behaviours leads to an estimated lost commercial opportunity of £50 billion annually. A consortium led by TEDIPAY Ltd (TP, incl. WorldPay, GuestLogix and Goldsmiths, University of London) seeks to pilot MAGIC - the first mobile contactless payment (MCP) technology capable of personalised in-context pre-purchase opportunities, underpinning a novel end-to-end retail framework based on a data-led interaction initiated between customer and point of sale on store entry. Using low-cost Bluetooth Low Energy communication, TEDIPAY aim to develop a ubiquitous hardware/software platform which unites and yields value from multi-source online/offline data. The overall 12-month project cost is £929k and a grant of £565k is requested.