Passenger Experience & Innovation Infrastructure to make the UK rail the best in the world

铁路行业发展迅速，但车站内的乘客体验往往很差，尤其是对弱势群体而言。但是，如果没有让乘客参与创新和开发解决方案，成功的记录就很低。该项目由Milne Research、Costain、IBM和制造业研究所牵头，旨在通过为乘客参与和创新开发一个数字和物理的全行业创新基础设施——乘客参与和创新基础设施（PEII）来解决这一问题。首先，乘客需要一个物理接口，因此我们将在伦敦桥和尤斯顿车站建立创新中心，使乘客能够输入他们的想法和问题，或试验和测试正在进行的真正的创新，如标志系统或座位设计。通常更重要的是流程创新，比如让找到火车、预订或改签车票变得更好、更容易——甚至让别人知道厕所坏了！其次，为了使航空业能够与乘客进行必要的大规模接触，释放IT的力量至关重要。因此，创新中心将配备交互式触摸屏，VR展位和耳机等。整个数字创新基础设施将可通过网络、社交媒体访问，并集成到一系列旅游应用程序中。在这个数字世界中，乘客可以继续参与其中，并因他们的贡献而得到奖励和认可。这是一个行业首创，我们期待与所有乘客合作，帮助英国铁路成为世界上最好的铁路。

The rail industry is growing fast but passenger experience within stations is often poor, particularly for the disadvantaged. But, without engaging passengers to innovate and develop solutions, the track record of success are low. The project, led by Milne Research with Costain, IBM and Institute for Manufacturing, aims to solve this problem by developing a digital & physical industry-wide innovation infrastructure for passenger engagement and innovation – Passenger Engagement and Innovation Infrastructure (PEII). Firstly, passengers need a physical interface so we will build Innovation Hubs at London Bridge and Euston stations enabling passengers to input their ideas and problems or trial and test real innovations in-the-making such as signage systems or seat designs. Often more imporant is process innovation such as making it better and easier to find your train, book or change a ticket - even letting someone know the toilets are not working! Secondly, for industry to be able to engage with passengers at the scale necessary, unlocking the power of IT is essential. Therefore, the innovation hubs will be kitted out with interactive touchscreens, VR booths and headsets etc. The entire digital innovation infrastructure will be accessible through the web, social media and integrated into a range of travel apps. In this digital world, passengers can continue to be engaged – also rewarded and recognised for their contributions. This is an industry first and we look forward to working with all passengers to help make UK rail the best in the world.