iShop: enabling citizens to explore high streets using their most efficient transport mode

这个项目是为了从根本上改善商店定位页面，这些页面产生了大量前往当地零售商、餐馆和娱乐场所的低效旅程。每一秒钟，谷歌上有2万次本地信息搜索--占所有网络搜索的三分之一以上。大多数人会去实体店的商店定位页面；76%的人会在24小时内前往相关商店；28%的人会在24小时内购买商品。不起眼的商店定位页面是网络上流量最大的页面之一，通常来自Bridge、Yext、StoreMapper、Bullseye等专业商店定位页面。然而，几乎所有商店定位页面都按距离返回结果(这家商店距离5.2英里，那家商店距离6.4英里，等等)，这是一种非常低效的旅行计划方式。城市地区居住着世界50%以上的人口，经常受到拥堵、污染和停车位稀缺的困扰。公共交通、步行和骑自行车通常是更快、更便宜、更健康的选择。iGeolise建立了TravelTime平台，根据用户选择的旅行时间和交通方式对地点进行排名和排序。此项目将使我们能够更改TravelTime平台返回结果的方式，以便；1\。它与现有的专业商店定位器提供商无缝集成，因此用户可以根据他们可用的旅行时间和交通方式找到地点。以这种方式部署，Traveltime可以迅速提供给许多零售商。和2\.Traveltime平台还将支持我们自己的商店定位页面，任何零售商都可以快速轻松地将其添加到他们的网站或移动网站上(在30分钟内，不需要很好的技术知识)。“大愿景”是从根本上改善世界上每个“实体”组织的网站和移动网站上使用最多但效率低下的页面之一，从而提高当地旅行的效率。向人们展示公共交通比开车更好的选择。将几个目的地(例如多家商店，然后是一家咖啡馆)安排到一条有效的路线中。显示方便几个人见面的地点(例如餐馆)--以及他们往返的路线。在人类层面上，我们的愿景是使药店的定位器能够为孩子生病的母亲回答这个问题，‘我没有车，在他们关门之前我可以到达哪个药店，乘坐公共交通工具和步行吗？’“

"This project is to radically improve the store locator pages that generate a vast number of inefficient journeys to local retailers, restaurants and entertainment venues.Every single second, there are 20,000 searches on Google for local information - it's over 1/3rd of all web searches. Most go to the store locator pages of 'bricks and mortar' venues; 76% result in a journey to a related store within 24 hours; 28% result in a purchase (www.thinkwithgoogle.com). The humble store locator page is one of the most trafficked pages on the web, and generally sourced from specialist store locator suppliers such as Bridge, Yext, Storemapper, Bullseye et al.However, nearly all store locator pages return results by distance (this store is 5.2 miles away, that one is 6.4 miles, etc), which is a highly inefficient way to plan a journey. Urban areas are home to 50%+ of the world's population and frequently plagued by congestion, pollution and scarce parking availability. Public transport, walking and cycling are often much faster, cheaper, healthier alternatives.iGeolise have built the TravelTime platform to rank and sort locations by the travel time and transport mode of the user's choice. This project will enable us to change how the TravelTime platform returns results, so that;1\. it seamlessly integrates with existing specialist store locator providers so users can find venues by their available traveltime and transport mode. Deployed this way, TravelTime can quickly become available to many retailers. And2\. the TravelTime platform will also power our own store locator page that any retailer can quickly and easily add to their web or mobile site (within 30 minutes, without great technical knowledge).The 'big vision' is to radically improve one of the most used yet inefficient pages on the web and mobile sites of every 'bricks and mortar' organisation in the world, and as a result to make local travel more efficient. To show where public transport is a better option than driving. To schedule several destinations (e.g. multiple shops, then a cafe) into an efficient route. To show locations (e.g. restaurants) convenient for several people to meet up - with their routes there and back.On a human level, the vision is to enable a chemist's store locator to answer this question for a mum whose child is ill, 'I don't have a car, which chemist can I reach before they close, using public transport and walking'?"