Mapping behaviour in client design review meetings: implementing VR for enhanced decision-making

“客户设计审查会议是商业和创造性的设置，可以对项目方向和客户关系产生重大影响。如果有效部署，VR提供了改善可视化，参与和互动的绝佳机会。然而，简单地将计算机模型放入VR环境是不够的，并且确实有可能在没有充分考虑其在会议中所扮演的角色的情况下疏远或误导。“PowerPoint失败”是一个用来识别（和嘲笑）在商务会议中使用不佳的演示软件的术语，尽管VR有潜在的好处，但它也容易受到与任何实施不佳的技术相同的陷阱的影响。该项目旨在通过提供使用VR的最佳实践模板来避免这些问题，以支持客户设计审查会议。在认识到设计审查会议是复杂的社会互动，其中商业，创意和个人动态可以混为一谈，很容易导致误解和不满，它采用以人为本的方法来评估，生成和评估会议结构。因此，该项目将在商业设计咨询环境中建立空间，IT资产和定制软件所需的VR相关资源。此外，它将提供对多个利益相关者的需求的更好的理解，制定适当的干预措施，并传达这些有效的VR支持的设计审查。这项工作将由位于格拉斯哥的设计咨询公司Loud1Design领导，并与斯特拉斯克莱德大学的设计，制造和工程管理系合作运行。主要项目输出将是一个体验地图，将识别VR设计审查会议中的交互类型和相关行为。这将允许L1根据其产品、客户、设计阶段等浏览和选择最相关的元素，项目产出将是一个增强的VR设计和开发工作流程，Loud1Design可以提供给最终客户或销售给其他设计咨询团队，以项目为基础，提供更短的开发周期和更高的质量，并降低原型成本。"

"Client design review meetings are commercially and creatively charged settings that can have significant influence on project direction and client relations. VR offers great opportunities to improve visualisation, engagement and interaction if deployed effectively. However, simply dropping a computer model into the VR environment is inadequate, and indeed has the potential to alienate or misinform without sufficient consideration of the role it will play in the meeting. 'PowerPoint fail' is a term coined to identify (and ridicule) poorly utilised presentation software in business meetings, and despite its potential benefits VR is susceptible to the same pitfalls as any poorly implemented technology.This project aims to avoid these through the delivery of a template for best practice in the use of VR to support client design review meetings. In recognising design review meetings as complex social interactions, where commercial, creative and personal dynamics can be conflated and easily lead to misunderstanding and dissatisfaction, it adopts a human-centred approach to assess, generate and evaluate meeting structures. The project will therefore establish the VR-related resources will be required in space, IT assets and bespoke software in a commercial design consultancy setting. Additionally, it will deliver an enhanced understanding of the requirements of multiple stakeholders, develop appropriate interventions, and communicate these for effective VR-supported design reviews.The work will be led by and situated in Loud1Design, a design consultancy based in Glasgow, and run in collaboration with Department of Design, Manufacture and Engineering Management at the University of Strathclyde. The main project output will be an experience map that will identify types of interaction and associated behaviours in VR design review meetings. This will allow L1 to browse and select the elements most relevant depending on their product, client, design phase etc., and to immediately implement practical changes for better VR-supported meetings.The project output will be a VR enhanced design and development workflow that Loud1Design can offer to end clients or sell into other design consultancy teams on a project by project basis, offering shorter development cycles and higher quality and reduced prototyping costs."