CONCEPTION TO CONSUMPTION: aligning farmers to consumers using modern data, decision support and precision agriculture techniques.

“Dunbia是英国领先的牛肉和羊肉加工商，与我们的供应商（农民）和财团合作伙伴（SRUC & Breedr）一起，将在5年内显著提高牛肉行业的生产效率和生产力增长，价值超过5亿英镑。目前，牛肉供应链存在很大程度的可变性。这主要是由于缺乏一致和准确的数据收集和随后的分析，导致不可接受的高疾病水平，糟糕的业务绩效和产品质量的巨大变化。该联盟建议从根本上推动牛肉供应链内的农业生产力和环境可持续性。该项目开发的解决方案将使该财团成为英国乃至全球的先行者。这些解决方案将涉及供应链多个环节的多重干预。开发的平台将促进供应链整合，并将提供经济和环境可持续的商业牛肉供应链。”

"Dunbia, a leading Beef and Lamb processor in the UK, together with our suppliers (farmers) and consortium partners (SRUC & Breedr), will drive significant improvements in production efficiency and productivity growth within the beef sector by over £500m in 5 years. Currently, there is a great degree of variability in the beef supply chain. This is largely due to a lack of consistent and accurate data collection and subsequent analysis leading to unacceptably high disease levels, poor business performance, and huge variability in product quality.The consortium proposes to radically drive agricultural productivity and environmental sustainability within the beef supply chain. The solutions developed in this project will allow the consortium to be a first mover in the UK and indeed globally. These solutions will involve multiple interventions across multiple segments of the supply chain. The platform developed will facilitate supply chain integration, and will deliver an economically and environmentally sustainable commercial beef supply chain."