BeaconAD+ - Detecting and eliminating Ad-fraud through an advanced blockchain and AI-enabled machine learning web analytics tool.

“随着许多公司采用社交媒体平台来补充其营销活动，数字广告大幅增长。目前数字广告市场价值超过1450亿英镑，预计到2020年将超过2500亿英镑。虽然数字营销正在帮助世界各地的公司接触到现有和潜在的客户，但其全部潜力尚未实现，而且由于广告欺诈的存在，公司正在损失大量的广告支出。Business Insider UK估计，2017年全球广告收入浪费达到116亿英镑。我们正在开发有史以来第一个广告欺诈消除平台，** 以一种新的独特的方式结合了三种创新技术 ** 使用数字旅程映射生成关于数字资产上的用户活动的有效性的准确结论和见解，并使用对等验证过程，确认其真实性。该平台能够在真实的时间内有效过滤欺诈和非真实活动，从而缓解广告欺诈问题。这是一个突破性的概念，与当前最先进的技术无法比拟。我们的解决方案将提供以下优于市场上现有技术的优势：**1\.*增强的广告欺诈预测能力 **- BeaconAD+配备了自适应机器学习功能，通过该功能，平台可以不断从误报中学习，并随着时间的推移提高预测能力，包括全局预测和每次点击预测。2. *区块链技术 ** 意味着有效性知识库（匿名记录给定实体的有效性或其他方面（无论它们是否是机器人））保存在安全且不可操纵的区块链中。3. *主动 **-区块链和旅程映射的结合为BeaconAD+提供了强大的预测能力，使其能够在页面加载之前对欺诈行为采取行动，从而保护广告横幅免受机器人流量和扭曲分析的随机峰值的影响。4. *准确的广告欺诈判断 **-所有系统效率的结合使BeaconAD+能够识别高达99.9%的所有欺诈活动，无论是基于人为还是基于“机器人”技术。5. *互操作性 **- BeaconAD+适用于所有数字平台，并保护所有广告服务器上的数字广告，无论其地理位置如何。我们的使命是提高在线营销的透明度，真实性和智能性。目前市场上还没有像我们这样通过三管齐下的方法来打击广告欺诈的解决方案。通过BeaconAD+，我们希望消除数字广告欺诈，释放数字营销的真正潜力，提高企业生产力，帮助企业更好地了解和服务社会。"

"Digital advertising has grown significantly with many companies adopting social media platforms to supplement their marketing activities. The current market for digital ads is worth over £145 billion and is expected to exceed £250 billion by 2020\. While digital marketing is helping companies around the world reach out to existing and potential clients, its full potential is not being realised and companies are losing significant amounts of their ad-spend because of the existence of Ad-fraud. Business Insider UK estimates that global advertising revenue wasted reached £11.6 billion in 2017\.To counter this, we are developing the first ever Ad-fraud elimination platform that **combines three innovative technologies in a new and unique manner** to both generate accurate conclusions and insights about the validity of user activity on a digital asset using digital journey mapping and use a peer validation process to confirm their authenticity. The platform effectively filters out fraudulent and non-genuine activity in real time, thus alleviating the problem of Ad-fraud.This is a ground-breaking concept, incomparable to the current state-of-the-art. Our solution will offer the following advantages over technologies available on the market:**1\.****Enhanced Ad-fraud predictive power** -- BeaconAD+ is equipped with adaptive machine learning, through which the platform continuously learns from false positives and improves the predictive power over time, both globally and on a per click basis.**2\.****Blockchain technology** means that the validity knowledge base (which anonymously records the validity or otherwise of a given entity (whether they are a bot or not)) is kept in secure and non-manipulatable blockchains.**3\.****Proactive** -- the combination of blockchain and journey mapping gives BeaconAD+ powerful predictive capabilities, enabling it to act on fraudulent action before a page loads, thereby protecting ad banners against random spikes in bot traffic and skewed analytics.**4\.****Accurate Ad-fraud determination** -- all the system efficiencies combined enable BeaconAD+ to identify up to 99.9% of all fraudulent activity, be it human based or based on 'bot' technology.**5\.****Interoperability** -- BeaconAD+ works on all digital platforms and protects digital ads on all ad servers, no matter its geographical location.Our mission is to drive transparency, authenticity and intelligence in online marketing. There is presently no solution on the market that combats Ad-fraud by adopting a triple-pronged approach such as ours. Through BeaconAD+ we aspire to eliminate digital Ad-fraud, unlocking the true potential of digital marketing, to improve business productivity and help businesses better understand and serve society."