Measuring the commercial value of plastic offsetting as an incentive to change consumer behaviour towards advertising.

我们DoBagboard是一种新型的广告平台，是一种积极的力量。我们授权人们通过广告媒介来帮助防止塑料污染。我们的优质，可重复使用和可回收的牛皮纸袋取代了伦敦各地零售商店的一次性塑料袋。店主和顾客都没有任何成本，因为所有的费用都是由袋子正面和背面的广告支付的。每一个塑料袋都让消费者有机会为环境做更多的事情。通过下载Bagboard应用程序，他们可以扫描袋子，并与数字广告互动。每次他们这样做，我们就把广告收入用于从环境中清除塑料。它是如何工作的？ bagboard印刷印有广告商的艺术作品的袋子，并将它们分发到我们的零售网络。我们与2000家目前不使用品牌袋的独立商店合作，用我们的环保袋代替一次性塑料袋。然后顾客从零售商那里拿起袋子，继续旅行。然后，通过下载我们的应用程序，消费者可以用手机扫描袋子，并与广告进行数字互动。当他们这样做的时候，从视频到游戏或增强现实，内容就会以独特的品牌体验变得栩栩如生。每当有人参与进来，我们就会与塑料银行合作，奖励他们从海洋中回收1公斤塑料。我们的ProjectOur平台奖励那些通过数字方式与我们的包互动的人。我们想要展示的是，环境激励，如抵消塑料，将导致这些活动的提升。这样我们就能说服广告商花更多的预算来资助这些项目。这将为利用广告为善提供一个巨大的垫脚石。我们的使命我们的目标是将品牌、消费者和零售商聚集在一起，以帮助引导花费在广告上的数十亿英镑，推动可持续发展。一切都从一个袋子开始。

What We DoBagboard is a new kind of advertising platform that is a force for good. We empower people to help prevent plastic pollution through the medium of advertising.Our premium, reusable and recyclable kraft paper bags replace single-use plastic ones in retail stores all over London. There's no cost to the shopkeeper or the customer, because it's all funded by advertising on the front and back panels of the bags.Each bag gives consumers the opportunity to do even more for the environment. By downloading the Bagboard app, they can scan the bag and interact with the advertising digitally. Every time they do, we direct advertising revenue towards removing plastic from the environment.How it worksBagboard prints the bags with the advertiser's artwork and distributes them to our retail network. We work with 2,000 independent stores who currently don't use branded bags and replace their single-use plastic bags with our eco-friendly ones. Customers then pick up the bags from retailers and take them on an onward journey.Then by downloading our app, the consumers can scan the bag with their phone and engage digitally with the ad. When they do, content comes to life with unique brand experiences from videos to games or augmented reality. Every time someone engages, we reward them by offsetting 1KG plastic from the ocean in partnership with The Plastic Bank.Our ProjectOur platform rewards people for engaging with our bags digitally. We want to showcase that an environmental incentive, such as offsetting plastic, will cause an uplift in these engagements. We'll then be able to convince advertisers to spend more of their budgets towards funding such initiatives. This will provide a huge a stepping stone to use advertising as a force for good.Our missionOur aim is to bring brands, consumers and retailers together in order to help direct the billions of pounds spent on advertising, towards driving sustainability. And it all starts with a bag.