Building trust and sustainability by promoting a moral frame to nature

与自身利益的直接利益相比，可持续行为的集体利益往往是抽象的，也不那么明显。该项目旨在通过为自然提供道德框架，探索一条使这些好处更加具体和个性化的途径。这些研究旨在探索如何实现这一目标，可能限制这种尝试的社会生态因素，以及对人类群体之间普遍信任与合作的下游影响。我们期待这些发现将为我们提供一条重要途径，使我们能够利用人类合作与信任，促进共同利益的价值。

The collective benefits of sustainable behaviour tend to be abstract and less obvious compared to the immediate benefits of self-interest. This project aims to examine an avenue through which to make these benefits more concrete and personal – by providing a moral frame to nature. The studies aim to explore how this may be achieved, the socio-ecological factors that might limit such attempts, and the downstream implications for generalised trust and cooperation amongst human groups. We expect the findings will offer insight into an important avenue through which we can leverage human cooperation and trust and promote the value of the common good.