Designing a hyperlocal transport news platform

交通新闻、表演和反馈是超媒体内容最重要的形式之一，因为它对社区的生活体验至关重要。这项提议的重点是设计一个平台和API，将交通信息转化为新闻，将其与社交媒体反馈联系起来，并通过智能手机上的超本地化广告为这一平台提供资金。要创建这种交通超本地化内容，需要新的工具来标记运营异常、监控服务标准成就、衡量对运营商的情绪，并在车站/车站/道路层面和邻里层面上汇总这些内容。本地广告平台将面向那些能够直接从超本地交通新闻中转介、并愿意在内容中投放广告的本地企业。通过这种方式，该项目可以刺激超本地化的交通新闻流，可以利用它们来创建新的应用程序/服务，并可以将它们盈利。

Transport news, performance and feedback is one of the most important forms of hypermedia content as it is crucial to the lived experience of a neighbourhood. This proposal is focused on the design of a platform and API to turn transport information into news, to thread it together with social media feedback and to fund this platform through hyperlocal advertising on smartphones. To create this kind of transport hyperlocal content requires new tools to flag up operating anomalies, monitor service standard achievements, measure sentiment toward operators and to aggregate this content at both stop/station/road level and at neighbourhood level. The local advertising platform would be targetted at local businesses who can direct referrals from hyperlocal transport news and who would be willing to place advertising in the content. In this way the project can stimulate hyperlocal transport news streams, can leverage them to create new apps/services, and can monetise them.