Improving Books with Reader Analytics Data ("Project Pomegranate")

石榴项目，正式名称为“用读者分析数据改善图书”，是一项可行性研究，旨在开发和测试用于改善教育、专业和STM出版部门图书用户体验的工具。电子书，尤其是ePub3标准的采用，使得即使读者使用第三方应用程序，也可以收集观察性阅读数据。我们第一次有能力利用读者数据来做出编辑决定，以改进书籍，使它们更容易阅读，更有信息量或更相关。Project石榴使用Jellybooks开发的独特软件工具，从第三方应用程序（如iBooks或Adobe Digital Editions (ADE)）收集和提取阅读数据，为非小说作者和出版商提供平台，使其可以在新作品出版之前进行(i)产品测试（虚拟焦点小组），包括a /B测试，或（ii）在零售副本中包含该工具，以持续观察标题的阅读方式，以便未来的版本可以改进。石榴计划还将让读者访问自己的数据，这样他们就可以监控自己的阅读和学习进度，并将其与他人进行比较。

Project Pomegranate, formally “Improving Books with Reader Analytics Data”, is a feasibility study to develop and test tools for improving the user experience of books in the educational, professional and STM publishing sectors. The adoption of ebooks and of the ePub3 standard in particular, has made it possible to collect observational reading data even when readers use 3rd party apps. For the first time we have the ability to use reader data to make editorial decisions for improving books, so they are easier to read, more informative or more relevant. Project Pomegranate uses a unique software tool developed by Jellybooks that collects and extracts reading data from 3rd party apps, like iBooks or Adobe Digital Editions (ADE), to power a platform whereby non-fiction authors and publishers can conduct (i) product tests (virtual focus groups), including A/B tests, prior to publication of a new title, or (ii) include the tool in retail copies to undertake ongoing observations of how titles are read so that future editions can be improved. Project Pomegranate will also give readers access to their own data so they can monitor their own reading and learning progress and compare it to that of others.