Feasibility of a disruptive and cost-effective anti-phishing and security awareness solution

拟议的项目和相应的创新涉及开发一种新型的颠覆性产品，该产品融合了以技术和以人为中心的方法，以经济有效的方式降低网络钓鱼的网络安全风险。该项目的总体目标是从经验上证明PhishWizard在解决客户痛苦方面的有效性，并在开拓价值10至20亿美元的全球市场方面获得吸引力。该项目与竞争范围一致，因为它研究了数字网络安全领域一种令人兴奋的独特产品，适用于几乎所有行业、部门和地区的消费者和企业。该项目将“快进”与人机交互专家的接触，并通过最大化产品的有效性和吸引力来加速增长，提供其优越性的经验证明，并验证主要的进入市场的渠道。

The proposed project, and corresponding innovation, is concerned with the development of a novel and disruptive product which fuses technology- and human-centric methods to cost-effectively mitigate the cybersecurity risk of phishing. The overall objective of the project is to empirically prove the effectiveness of PhishWizard in addressing a customer pain and gain traction in exploiting a $1-2bn global market. The project aligns with the competition scope because it examines an exciting and unique product in the area of Digital-Cybersecurity and is applicable to both consumers and businesses in almost all industries, sectors and geographies. The project will “fast forward” engagement with human-computer interaction experts and accelerate growth by maximising the effectiveness and attractiveness of the product, delivering empirical proof of its superiority and validating the main go-to-market channels.