DIPA - A REAL TIME DIGITAL MEDIA AUDITING PLATFORM

MediaSense是一家英国小公司，为一系列大型全球客户提供独立媒体审计和咨询服务。MediaSense提供多项服务，包括针对客户的数字媒体支出、效率和效果提供详细分析和洞察的DIPA。该项目的目的是让MediaSense改进DIPA服务，编写核心流程和算法，自动化数据处理，验证AI/ML模型的实用性，并最终产生可以在市场上测试的最低可行产品。由于涉及的数据集规模非常大，并且具有多样性，该项目在数据统一、处理、标记、算法分析和提供实时数字媒体审计方面引入了创新。该项目将允许企业，政府和其他机构加强对其数字广告支出的控制，并全面了解其影响、效率和效果。由此产生的产品测试版将有可能极大地减少广告欺诈，提高数字广告市场的透明度和问责制。该项目对英国纳税人有利，因为它将减少用于欺诈和犯罪活动的广告资金。它还将帮助英国企业保护其品牌声誉，提供更高的ROI媒体活动，更有利可图，更快增长。这些好处加在一起，既产生了积极的社会影响，也产生了积极的经济影响。

MediaSense is a small UK company, who provide independent media auditing and advisory services to a range of large global clients. MediaSense have several service offerings, including DiPA which provides detailed analysis and insights specific to a client's digital media spend, efficiency and effectiveness.The purpose of this project is for MediaSense to refine the DiPA service, codify core processes and algorithms, automate data processing, validate the utility of AI/ML models and ultimately produce a minimum viable product that can be tested in the market.Due to the very large scale and diversity of the data sets involved, this project introduces innovations in data unification, processing, labelling, algorithmic analysis and the provision of real-time digital media auditing as a product.This project will allow businesses, governments and other institutions to take greater control of their digital ad-spend, and to gain a comprehensive understanding of its impact, efficiency and effectiveness. The resulting product beta will have the potential to greatly reduce advertising fraud, improve transparency and accountability in the digital advertising marketplace.The project has benefits to UK taxpayers as it will reduce the amount of advertising money that makes its way to fraudulent and criminal activities. It will also help UK business to protect their brand reputation, deliver higher ROI media campaigns, be more profitable and grow faster. These benefits combined deliver both positive societal and economic impacts.