Cufflink - Secure and Share Personal Information

该项目旨在纠正个人信息（PI）控制和管理的平衡，使其远离大型跨国公司，并将其交还给拥有它的人。每当有人使用应用程序或访问网站时，他们的设备就会向数千家广告科技公司发送个人信息，包括设备id、位置和浏览信息。2019年6月，英国信息专员办公室发现，市值15亿英镑的广告科技行业，在百度、Facebook和其他数十亿美元公司的支持下，非法运营。根据英国数据保护监管机构的一份谴责报告，一份审查网络上的广告如何在实时拍卖中买卖的报告发现，在未经任何同意的情况下，个人信息被广泛使用（ICO, 2019）。人们已经接受了与在线公司分享个人资料，以换取免费访问或使用网站或应用程序。随着个人信息的使用和价值不断增长，消费者正在调整他们的上网习惯，对分享什么、与谁分享、为什么分享变得更加谨慎和谨慎。此外，5G +增强现实、人工智能、物联网和面部识别的使用进步都将加剧这一问题，欧盟已经计划进行全面的监管改革作为回应（ft.com, 2019）。考虑到这种日益注重数据隐私的环境，有机会通过为双方带来利益，在个人和组织之间建立互惠互利的关系。以区块链和分布式存储技术为基础。Cufflink将开发一款免费、易用、安全、值得信赖的应用程序，供个人存储、访问和（如果他们愿意的话）分享他们的个人信息。组织同样可以通过免费的SaaS（软件即服务）应用程序和框架获得更安全、透明和准确的PI管理方式，从而减轻相关风险、监管负担，并最终节省资金。他们将只存储对个人的引用（而不是原始PI），从而减轻数据丢失的惩罚和对数据进行分类、更新和清理时的法规遵从成本。通过与班戈大学在数据隐私方面的世界领先权威机构合作，我们的目标是确保和开发一个道德知情和以隐私为中心的应用程序，旨在为个人提供明确的选择，以及明确的标准，以便他们将来如何管理，共享和控制他们的个人信息。

The project aims to redress the balance of Personal Information (PI) control and management away from large multinationals and put it back in the hands of the people who own it.Whenever someone uses an App or visits a website, their device can send out Personal Information including device IDs, location and browsing information to thousands of AdTech companies.In June 2019, the UK's Information Commissioner's Office found that the £1.5bn ad-tech industry, underpinned by Google, Facebook and other billion-dollar companies, was operating illegally. According to a damning report from the UK's data protection regulator, a report reviewing how adverts across the web are bought and sold in real-time auctions, it was found that personal Information is widely used in the process without any consent (ICO, 2019).People have accepted the sharing of PI with online companies in return for free access or use of sites or Apps. As the use and value of their personal information continues to grow, consumers are adapting their online habits, becoming more careful and increasingly wary of what, with whom and why they share it. Additionally, advances in the use of 5G + Augmented Reality, Artificial intelligence, Internet of Things and Facial Recognition all stand to exacerbate the issue with the the EU already planning sweeping regulatory changes in response (ft.com, 2019)Considering this increasingly data privacy conscious environment, there is an opportunity to create a mutually beneficial relationship between individuals and organisations by bringing benefits to both parties, underpinned by Blockchain and distributed storage technologies.Cufflink will do this by developing a free, easy-to-use, safe and trustworthy App for individuals to store, access and (should they wish) share their Personal Information.Organisations will likewise have access to a more secure, transparent and accurate way of managing PI via a complimentary SaaS (Software as a Service) application and framework, thus easing the associated risks, regulatory burden and, ultimately, saving money.They will store only a reference to an Individual (rather than the raw PI) thus mitigating both data loss penalties and regulatory compliance costs in classifying, updating and cleansing their data.By collaborating alongside world leading authorities on data privacy from Bangor University we aim to ensure and develop an ethically informed and privacy-centric application with the aim of providing Individuals with a clear choice, and indeed defined standard, as to how they will in future manage, share and control their personal information.