DISGUISE VP

娱乐媒体生产的整个模式正在发生变化。小规模的播放器正在被“批量”制作人取代，后者通常是最近成立的。这些公司包括Netflix、亚马逊、苹果、迪士尼+、BritBox等。更多的公司几乎每天都会出现。这些组织的模式是“批量”制作高质量的媒体，但(理想情况下)成本只是今天的一小部分。要做到这一点，一种方法是减少(或最小化)后期制作/传统视觉效果带来的时间、金钱和不确定性。通过开发和采用虚拟制作技术，可以在演播室中完成拍摄，并转移到新场景，而不是经常在几个月后再次查看，结果却决定需要重新拍摄。许多玩家来自非实时计算机图形，试图实时保持所需的质量。我们提供了一条不同的路线，来自现场娱乐业务，主要是壮观的摇滚表演的技术。对我们来说，实时永远意味着实时！毫无疑问，英国在其视听人员的质量方面处于世界领先地位，无论是在艺术上还是在科学上。我们的项目将让这个社区看到媒体制作的巨大扩张，这些发展使之成为可能。

The whole model of entertainment media production is changing. Small scale players are being replaced by 'Bulk' producers, who are generally recently launched ventures.These include Netflix, Amazon, Apple, Disney +, BritBox etc. More are appearing almost daily.The model of these organisations is to 'bulk' produce high quaility media, but (ideally) at a fraction of the costs of today. One way of doing this is to cut out (or minimise) the amount of time, money, and uncertaintly that Post Production / conventional Visual effects brings. By developing and adopting Virtual Production techniques, it can be possible to 'sign off' a shot in the studio, and move onto new scenes, rather than reviewing it again often several months later, only to decide it needs reshooting.Many players are coming from non-real time computer graphics, attempting to keep the desired quality in real time. We offer a different route, coming from the live entertainment business, primarily with technologies for spectacular rock shows. To us, real time always means real time!It is beyond doubt that the UK leads the world in the quality of its audiovisual staff, both artistically and scientifically. Our project will allow this community to be at he point of seeing great expansion of media production, enabled by these developments.