SOUND EATING--USING AUDIO TO CONVEY THE FOOD/CANCER LINK

我们的项目将开发和测试一套每天5人的教育课程 材料以音频形式呈现。 这些将改编成无线电广播， 信息磁带和店内编程。 音频提供了一个强大的，廉价的和未充分利用的渠道， 提供健康信息。 为了调查这个的有效性， 在第一阶段，我们制作了一个半小时的录音带，题为《给我5》。 这一干预措施的目标受众是年轻人。 这些发现 展示音频作为改变听众知识的工具的功效， 对水果和蔬菜消费的态度。 在第二阶段，针对更广泛的成年受众，我们将进一步开发 通过创建一个包的四个新的半小时制作的概念。 从 这些和其他材料，我们也将获得20短，PSA式 片段 然后，将在两种设置中使用可行的 商业潜力：信息将到达的大学校园 学生通过收音机和磁带分发;和超市， 信息将通过店内音频传达给购物者， 在卡带上。 我们将评估这些干预措施的影响， 听众对水果和蔬菜的知识、态度和水平 购买和消费。 拟议的商业应用：营养教育信息， 通过广播传播，将由食品赞助 行业 盒式磁带将向公众销售， 机构购买。 消息段可以授权给超市， 在店内无线电传输。

Our project will develop and test a package of 5 A Day educational materials presented in audio. These will be adapted for radio broadcast, informational cassettes and in-store programming. Audio offers a powerful, inexpensive and underutilized channel for delivering health information. To investigate the effectiveness of this medium, in Phase I we created one half-hour audiotape, entitled Gimme 5. The target audience for this intervention was young adults. The findings show the efficacy of audio as a tool for changing listeners' knowledge and attitudes regarding fruit and vegetable consumption. In Phase II, targeting a broader adult audience, we will further develop the concept by creating a package of four new half-hour productions. From these and other materials we will also derive 20 short, PSA-style segments. Listener response will then be measured in two settings with viable commercial potential: college campuses where the messages will reach students via radio and cassette distribution; and supermarkets where the messages will reach shoppers via in-store audio and also be made available on cassette. We will assess the impact of these interventions on listeners' knowledge, attitudes as well as level of fruit and vegetable purchase and consumption. PROPOSED COMMERCIAL APPLICATION: Nutrition education messages, disseminated by radio, will be available for sponsorship by the food industry. Cassette tapes will be available for sale to the public and for institutional purchase. Message segments can licensed to supermarkets for transmission on in-store radio.