Supporting small cinemas through improved digital marketing

Screen mogul正在帮助小型影院在数字时代竞争，让它们能够以一种简化的、成本效益高的方式获得领先的营销技术。该工具使电影院能够通过Facebook等渠道吸引当地现有（和潜在）的电影观众，而无需事先了解或培训。这项技术基于位置行为分析，大型电影制片厂已经证明，它比使用营销机构进行数字宣传的效率高出6倍。小型影院可以用与营销巨头相同的基于人工智能的营销方法，成本和复杂性都要低得多。获得延期赠款将使我们能够将产品扩展到其他垂直领域，以帮助支持受COVID影响的小型企业，特别强调独立零售、酒店和休闲。该产品将允许小企业主在多个媒体渠道（如Facebook、Twitter和Snapchat）上运行复杂的数字营销活动，利用地理定位和基于兴趣的受众，以及我们专有的基于行为的受众。在任何规模的预算下，一个简单的点击就可以执行一个活动，每周花费不到5分钟，并为小型企业提供了与大型竞争对手一样运行数字活动的工具。客户将不需要有任何知识或经验运行数字营销或付费媒体活动。

Screen Moguls is helping small cinemas compete in a digital age by giving them access to leading edge marketing technology in a simplified, cost effective way. The tool enables cinemas to engage existing (and potential) movie goers in their area, through channels like Facebook, with no prior knowledge or training required. The technology is based on location behavioural analysis, and is already proven by large movie studios to be up to six times more effective than using a marketing agency to run digital campaigns. Small cinemas get the same artificial intelligence based marketing methods used by marketing goliaths at a fraction of the cost and complexity.Receiving the extension grant will allow us to expand the product to other verticals, to help support small businesses affected by COVID, with a particular emphasis on independent retail, hospitality and leisure. This product will allow small business owners to run sophisticated digital marketing campaigns across multiple media channels, such as Facebook, Twitter and Snapchat, using geo-targeted and interest based audiences, alongside our proprietary behavioural-based audiences. Executing a campaign can be performed in one simple click, taking less than 5 minutes a week, on any sized budget, and gives small businesses the tools to run digital activity on par with much larger competitors. Customers will not need to have any knowledge or experience running digital marketing or paid media campaigns.