Online Global Marketing Training Resources

**新冠肺炎强制取消了所有几人以上的聚会，这对活动的主办者产生了巨大影响。**在全球营销界，这些活动是营销人员持续个人和职业发展的重要组成部分，因为它们不仅提供了一个向专业营销人员学习的机会，还提供了与同行营销人员互动并学习其他行业人员的方式。在全球不同地区开展业务的目的是确保他们采用的营销战略和战术能为他们工作的组织带来最佳的投资回报。**缺乏这些学习机会可能会显著影响任何组织成功驾驭新冠肺炎疫情后新经济环境的能力。**该项目旨在通过创建一个参与式的全球营销社区来解决这个问题，他们能够在需要的时候获得关键的培训和发展资源。另一个创新是确保全球营销社区自己帮助塑造新平台上的内容。这个项目的核心是：1.**为全球营销界提供一个新鲜的、不断更新的培训资源库**，使他们能够继续满足他们的个人和职业发展需求。**让全球营销界从一开始并在持续的基础上塑造平台。**3.**确保为全球营销界开发不断更新的营销资源库**通过专注于涵盖从微型企业到中小企业和大型组织的最佳实践案例研究，最大限度地增加对等学习的机会-从微型企业到中小企业和大型组织，全面的行业部门，并专注于线上和线下营销策略。

**COVID-19 has forced the cancellation of all gatherings of more than a few people and this had a huge impact on those who run events.**In the global marketing community these events are an essential ingredient in the ongoing personal and professional development of marketers as they provide not only an opportunity to learn from expert marketing practitioners, but also to engage with fellow marketers and learn how those from other sectors, operating in different global regions go about ensuring that the marketing strategies and tactics that they deploy deliver the best return on investment for the organisations they work for.**The absence of these learning opportunities has the potential to significantly impact on any organisation's ability to successfully navigate the new economic environment that will follow the COVID-19 pandemic.**This project seeks to address that issue by creating an engaged global marketing community who are able to access key training and development resources as and when they need them.An additional innovation is to ensure that it is the global marketing community themselves that help to shape the content on the new platform. This ensures that the platform will meet current needs but is also capable of pivoting to meet the future needs of the community.This project has a number of key themes at its core:1. **Provide the global marketing community with a fresh, continually updated library of training resources** that allows them to continue to meet their personal and professional development needs.2. **Allow the global marketing community to shape the platform from the outset and on an ongoing basis.**3. **Ensure the development of a continually updated library of marketing resources for the global marketing community** that maximises the opportunity for peer-to-peer learning through a focus on best practice case studies covering a broad range of businesses - from micro business through SME's and large organisations, a comprehensive number of industry sectors and focusing on both online and offline marketing tactics.