iBFL - Demonstrating the market feasibility of a digital Intelligent Bag For Life

BFL是一个可以重复使用多次的购物袋。作为一次性纸袋或塑料袋的替代品，它通常由黄麻、棉花、朱科或黑森纤维制成。BFL是一种环保塑料袋，如果生产合乎道德，它将为地球带来积极影响。然而，在美国每年使用的3800亿个零售塑料袋中，只有2.5%（97亿）被BFL取代-可以说是因为它们不适合使用。BFL只是简单地复制了塑料袋的承载功能，并依靠社会道德驱动器来实现全球环境变化。但是BFL没有为用户提供额外的功能或“哇”的因素，也没有抓住机会解决人体工程学和相关的长期健康问题，这些问题是由于用伸展的手臂携带不平衡的购物袋（塑料或其他）而导致的。因此，BFL已成为一种使用寿命有限的一次性产品。该项目旨在证明数字智能BFL（iBFL）的市场可行性，该BFL解决了已知的局限性，并创造了由今天和明天的数字世代主导的市场拉动力。BFL有几个局限性。医学真菌学家报告说，BFL会导致食物中毒，并增加食源性疾病的风险（高达50%含有大肠杆菌，12%含有大肠杆菌）。大肠杆菌），因为BFL不易清洗。此外，人体工学家和物理治疗师警告说，使用这些器械可能会损伤颈部、背部和肩部，因为它们扭曲了脊柱的自然曲线（导致更严重的损伤，如椎间盘突出、颈椎加速变性，以及较不常见的臂丛神经牵拉损伤（导致肩部和手臂的瘫痪））。这些伤害的治疗费用约占欧盟国内生产总值（GDP）的0.2%。在功能上，消费者抱怨BFL只提供一个存储柜，迫使脆弱，新鲜和沉重的物品，除了热的和冷冻的产品，居住在一起。

A Bag for Life (BFL), is a shopping bag which can be reused several times. An alternative ofsingle-use paper or plastic carrier bags, it is often made from Jute, Cotton, Juco or Hessian. Ifethically produced, BFL presented a significant opportunity for positive impact on the planet.However, of the 380billion retail plastic bags used per year in the USA, just 2.5% (9.7billion)have been replaced by a BFL– arguably because they were not fit for purpose. The BFLsimply duplicated the load carrying function of a plastic bag, and relied on social moraldrivers to bring about global environmental change. But BFL did not offer users additionalfunctionality or ‘wow’ factors, and failed to seize the opportunity to address ergonomic andassociated long term health issues that result from carrying unbalanced shopping bags (plasticor otherwise) with extended arms. As a result the BFL has become a disposable product witha limited lifespan. This project seeks to demonstrate the market feasibility of a digitalIntelligent BFL (iBFL) that addresses known limitations and creates a market pull - led by thedigital generations of today and tomorrow.BFL have several limitations. Medical Mycologists report BFL lead to food poisoning, andincreased risk of food borne illness (up to 50% contain coliform, and 12% E. coli) becauseBFL cannot be easily washed. Further, Ergonomists and Physiotherapists warn that their usecan injure the neck, back, and shoulders, because they distort the natural curve of the spine(leading to more serious injuries such as herniated discs, accelerated degeneration of thecervical spine, and less commonly, traction injury of the brachial plexus (causing numbnessover the shoulder and arm). Treatment for these injuries costs approx 0.2% of Gross DomesticProduct (GDP) in the EU. Functionally, consumers complain that BFL offer just one storagecompartment, forcing fragile, fresh and heavy items, in addition to hot and frozen products, toreside together.