Grab
Grab
批准号:
710362
负责人:
金额:
$12.51万
依托单位:
依托单位国家:
英国
项目类别:
GRD Proof of Concept
财政年份:
2013
资助国家:
英国
项目状态:
已结题
起止时间:
2013 至 --
关键词:
中文摘要
问题是:英国中小企业餐馆、咖啡店和酒吧面临着降低成本、与全球连锁店竞争的压力,但它们被迫支付高昂的交易费,而且缺乏增加客流量所需的市场意识。其理念是:Grab将开发一个独特的、安全的智能手机订购和数字支付平台,具有复杂的分析能力和零交易费用。项目将如何解决问题:该项目将证明创新Grab平台的概念和潜在投资回报,包括其世界领先的同步能力。
英文摘要
The problem: UK SME eateries, coffee shops and bars are under pressure to reduce costs andcompete with global chains but are forced into paying high transaction fees and lack themarket awareness needed to increase footfall.The idea: Grab will develop a unique, secure smartphone ordering and digital paymentplatform with sophisticated analytic capabilities and zero transaction fees.How project will address the problem: This project will prove the concept and potentialReturn on Investment of the innovative Grab platform, including its world-leadingsynchronisation capability.
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