Cycleoiler - Bicycle Chain Lube Delivery System

自1986年以来，scottoiler一直致力于设计和制造屡获殊荣的摩托车链条润滑系统。加油系统的工作原理是在摩托车行驶时向链条输送润滑油。Scottoiler通过OEM，批发商，经销商和终端用户网点的多渠道市场战略，建立了国际声誉和品牌。十年前，该公司考虑开发一种性质类似于摩托车链传动的自行车产品。一些特别的活动最终在2002年开发出了最初的原型机。然而，最初的测试未能提供有意义的结果，该项目被叫停。最初，该项目被认为是对现有摩托车加油器的发展。设计一个全新的自行车社区系统是必须的。给人的印象是自行车加油机有很大的市场机会。在技术战略委员会支持的非常成功的市场验证活动之后，确定了自行车社区的目标市场部门有1.5亿英镑的重大和切实的市场机会。此外，还确定了用户产品需求以及进入市场的潜在价格点。这个概念验证练习的目的是测试用户需求的技术可行性。如果用户概念可以被证明在技术上是可行的，那么产品将非常受目标市场的欢迎，因此可以从知识和理解的角度做出最终投资开发可销售产品的决定。

Scottoilerhas been designing and manufacturing award winning chain lubrication systems formotorcycles since 1986. The oiler system works by delivering lubrication to a motorcyclechain as it is driven. Scottoiler has developed an international reputation and brand with amulti channel market strategy with OEM, wholesaler, dealer and end user outlets. Ten yearsago the company looked at developing a product similar in nature to the motor cycle chainoiler for the bicycle. Some ad-hoc activity took place culminating in the development of aninitial prototype in 2002. However initial testing failed to deliver meaningful results and theproject was halted. Initially the project was regarded as a development of the existing motorcycle oiler. It turned out to be a requirement to design a completely new system for thecycling community.The impression remained that there was a large market opportunity for an oiler for bicycles.Following on from a very successful Proof Of Market exercise supported by the TechnologyStrategy Board, it was established that there was a significant and tangible market opportunityof £150M for a targeted market sector of the cycling community. In addition the user productrequirements were also established with potential price points for market entry.The purpose of this Proof of Concept exercise is to test the technical feasibility of the userrequirements. If the user concepts can be proven to be technically feasible a product would behighly desirable to the targeted market and hence the decision to make final the investment todevelop the sellable product can be made from a position of knowledge and understanding.