Friendly Technologies e-STORE (Electronic, Secure Tracking of Objects in the Retail Environment)

e-STORE的目的是创建一个原型跟踪系统，能够：（a）安全和连续地监测产品项目，（B）实时（即立即）提供其大致位置;以及（c）即时检测其移动。e-STORE亦致力促进商业创新，特别是在已发现重大商机的时装零售业。网上时装零售近年来在时装市场占有庞大且不断增长的份额，得益于其便利性、丰富的产品信息和上级的商业智能。然而，网上购物缺乏“真实的生活”体验（触摸，感觉和尝试），对购物者和零售商来说风险更大，并且不能提供即时的产品所有权。电子商店促成和解决的商业创新涉及：（a）将网上购物的宝贵方面带到实体商店;（B）加强物品的可追踪性。通过即时检测物品何时被移动（例如，拾取或替换）我们的系统创建了一个重要的真实的店内生活，相当于在线点击物品，激活有价值的客户应用程序，这些应用程序可以提供产品信息，使客户能够搜索替代/匹配产品，显示购买选项等。e-STORE还旨在增强商店内的物品可追溯性并实现新颖的库存控制，安全和商业智能应用程序;通过提高产品可用性来增加商店销售，并通过提高运营效率和减少收缩来降低商店成本。e-STORE的主要目标是：·开发和设计拟议跟踪系统的原型·与选定的客户共同开发和试用样本应用程序·构建演示器以展示系统功能、应用程序和优势·制定营销策略，测试和确定市场路线·加强知识产权

The aim of e-STORE is to create a prototype tracking system capable of: (a) securely and continuously monitoring product items, (b) providing their approximate location in real-time (i.e. immediately); and (c) instantaneously detecting their movement. Leveraging on these capabilities, e-STORE also aims to foster commercial innovations, specifically in the fashion retail industry where significant business opportunities have been identified.Online fashion retail has recently captured a large and growing share of the fashion market, profiting from its convenience, richer product information, and superior business intelligence.However, online shopping lacks the “real life” experience (touch, feel and try), is riskier for shoppers and retailers, and cannot offer instant product ownership. The commercialinnovations enabled and addressed by e-STORE relate to: (a) bringing valuable aspects of online shopping to brick-and-mortar stores and (b) enhancing item traceability. By instantly detecting when items are moved (e.g. picked up or replaced) our system creates a vital real life in-store equivalent to clicking on an item online, activating valuable customer applications that can offer product information, enable customers to search for alternative/matching products, display purchasing options etc.e-STORE also aims to enhance item traceability within stores and enable novel stock control, security and business intelligence applications; increasing store sales through higher product availability and reducing store costs through greater operational efficiency and reduced shrinkage.The key objectives of e-STORE are:• Develop and design a prototype of the proposed tracking system• Jointly with selected customers, develop and trial sample applications• Build a demonstrator to show system functionality, applications and advantages• Devise a marketing strategy, test and identify the routes to market• Enhance Intellectual Property Rights