Myrtle Software: Project Aurora

对电影特效最大的侮辱是它们“看起来像电脑游戏”。但是为什么游戏看起来像游戏而大多数电影不像呢？实时计算机生成图像的使用在从医学成像到互联网游戏的许多行业中广泛传播。所有这些行业在图像的真实性和质量方面都落后于好莱坞，其中一个原因是没有找到解决方案来解决一个关键的技术问题，这个问题阻止了电影业最强大的技术之一的跨越。我们的项目旨在通过开发计算机软件来克服这一技术问题，以创建一个创新的新阶段过程。这个过程不会解决关键的技术问题，这是不可能的，但它可以开发一种方法，如果成功的话，我们的项目将允许电影艺术家直接使用他们现有的技能在其他行业。我们将从使用这个过程开始，让电影艺术家进入游戏行业。这将彻底改变电脑游戏中的视觉效果。这将使游戏不再看起来像游戏，而开始让它们看起来像电影。这将是两个行业技术融合的开始，英国一直在这两个行业中发挥着重要作用：电脑游戏和电影特效。我们的进程将使英国处于这种融合的创造性前沿。通过保护在这个项目下开发的进程，我们希望对更多的行业产生影响。将来，每个屏幕上的每个图像都有可能在出现之前通过我们的IP的许可副本。

The worst insult for effects in movies is that they 'look like a computer game'. But why do games look like games and most movies don't?The use of real-time computer generated images is spread widely across many industries from medical imaging to internet games. All these industries lag behind Hollywood in the authenticity and quality of their images.One of the reasons for this is that no solution has been found to a critical technical issue that prevents one of the most powerful technologies in the film industry from crossing over. Our project aims to overcome this technical issue by developing computer software to create an innovative new staged process. This process won't solve the critical technical issue, that is impossible, but it could develop a way around it. If successful, our project would allow film artists to directly use their existing skills in other industries. We would start by using this process to allow movie artists into the games industry. This would revolutionize what can be achieved visually in a computer game. It would stop games looking like games and start making them look like movies.This would be the start of the technological convergence of two industries in which the UK has always punched above its weight: computer games and movie effects. Our process would put the UK at the creative forefront of this convergence.By protecting the process developed under this project we would hope to have an impact on many more industries. It is possible that every image on every screen could, in future, pass through a licensed copy of our IP before appearing.