KUDOS: Development of prototype service to help researchers and their institutions/funders to maximise the impact of published research by explaining and sharing it more effectively

Kudos将帮助科学，技术和工程研究人员和机构最大限度地提高其已发表研究的应用和影响。这将首次为所有研究人员和机构提供一套标准工具，无论谁资助或发表了他们的工作，让他们更简单、更有效地分享和解释他们的工作。首先，这些工具将帮助他们用非专业语言总结他们的工作，支持政府的开放（公共）获取政策，并反驳公众无法理解的批评，因此无法从研究中获益。这种简单的语言比正式出版物的科学/技术语言更适合翻译，有助于扩大英国以外的影响。这些工具将鼓励研究人员解释谁从研究中受益以及如何受益其次，这些工具将指导研究人员如何使用“社交”媒体分享他们的工作（Twitter和Facebook等渠道，为研究提供了越来越多的读者）和“传统”媒体（特别是，最大限度地扩大研究成果与记者的沟通，非专业摘要也有助于提高媒体的准确解释）。分享将以创新的活动计划为指导，这些计划将根据每个研究人员的情况（主题领域，职业水平，地区;目标受众;可用时间）进行定制。Kudos将提供可跟踪的链接，以便在分享工作时使用，并将首次汇集来自不同出版商的文章级别的使用统计数据，以便研究人员可以看到他们的研究因使用这些工具而增加的读者人数，这有助于激励和奖励他们的努力。最后，Kudos将向机构和资助者提供数据，以帮助他们跟踪和评估他们支持的研究的影响。

Kudos will help science, technology and engineering researchers and institutions to maximisethe application and impact of their published research. For the first time, it will makeavailable a standard set of tools that all researchers and institutions can use, regardless of whohas funded or published their work, making it simpler and more efficient for them to shareand explain their work.Firstly, the tools will help them summarise their work in non-specialist language, supportingthe government’s open (public) access policies, and countering criticisms that the generalpublic cannot understand, and therefore does not benefit from access to, research. Thissimpler language is better suited to translation than the scientific/technical language of formalpublications, helping to broaden impact beyond the UK. The tools will encourage researchersto explain who benefits from the research and how (for example, economic, cultural or healthbenefits).Secondly, the tools will guide researchers on how to share their work using ‘social’ media(channels such as Twitter and Facebook, which provide a growing portion of readers ofresearch) and ‘traditional’ media (particularly, maximising the extent to which research iscommunicated to and by journalists, with the non-specialist summaries also helping toincrease accurate interpretation by the media). Sharing will be guided by innovative activityplans that will be customised to each researcher’s situation (subject area, career level, region;target audience; available time). Kudos will provide trackable links for use when sharingwork, and will for the first time bring together article-level usage statistics from differentpublishers so that researchers can see the growth in readership of their research that resultsfrom using the tools, helping to incentivise and reward their effort.Finally, Kudos will provide data to institutions and funders to help them track and evaluatethe impact of the research they support.