Kidslox 2014; setting boundaries in the age of the iPad

在数字世界中保护儿童越来越受到家长、教师和立法者的关注。移动设备拥有量的快速增长导致儿童在基于数字的活动上花费了更多的时间，例如浏览网页/玩游戏，这导致儿童在屏幕前的时间显著增加。虽然访问数字设备可以在教育和娱乐方面带来一些好处，但儿童不受监控的访问可能会导致重大风险，包括接触不适当的内容，以及通过久坐不动的生活方式损害健康和福祉。无监控的儿童访问带来的危险使基于数字的父母监控(PM)成为负责任的21世纪父母教育的重要支柱。专用的PM软件没有跟上不断变化的技术的步伐。现有的同类最佳竞争对手由传统的仅限PMDesktop的软件和可下载的单一操作系统(OS)应用程序主导。这种分散的单一操作系统方法严重限制了家长在所有基于家庭的设备上协调PM活动的能力，因为它需要高水平的技术能力和时间来持续监控屏幕时间。为了利用英国、欧盟和全球市场对移动第一PM软件的需求，Kidslox Trading(KTrad)寻求开发和验证Kidslox；一个集中式的多设备/OS PM平台，允许父母(1)从单个基于Web的集中式仪表盘监控多个设备的孩子活动/趋势(2)实施自主(无需手动更改硬件设置)基于时间的控制。Kidslox简单的用户界面和体验将使不同技术知识的父母能够访问它，从而最大限度地提高潜在用户采用率。虽然KTrad是市场的新进入者，但该团队在软件开发方面拥有丰富的经验，并已通过3名全职开发人员6个月的高级软件工程建立了概念验证。2015年进入MKT

Protecting children within the digital world is a growing concern for parents, teachers &legislators. The rapid increase in mobile device ownership has led to children spending agreater amount of time engaging in digital based activities e.g. web browsing/gaming, leadingto significant rise in child ‘screen time’. Whilst access to digital devices can bring aboutbenefits in education & entertainment; unmonitored access by children can lead to significantrisks including contact with inappropriate content & damage to health & wellbeing throughsedentary lifestyles/inactivity.Dangers posed by unmonitored child access makes digital based parental monitoring (PM) acrucial pillar of responsible 21stC parenting. Dedicated PM software has not kept pace withchanging technology. Existing best-in-class competitors are dominated by traditional PMdesktop only software & single operating system (OS) downloadable apps. This fractionalisedsingle OS approach severely limits the ability for parents to co-ordinate PM activitythroughout all home based devices as it requires a high level of technical competency & timeto continuously monitor screen time.To take advantage of the identified UK, EU & global market need for a mobile-first PMsoftware, Kidslox Trading (KTrad) seek to develop & validate Kidslox; a centralised multidevice/OS PM platform which will allow parents to (1) Monitor child activity/trends acrossmultiple devices from a single centralised web-based dashboard (2) Implement autonomous(without manual alteration of hardware settings) time based controls. Kidslox simple userinterfaces & experience will make it accessible to parents across the technology knowledgespectrum, enabling maximum potential user adoption. Whilst KTrad are new entry to themarket place, the team has extensive experience in software development & has alreadyestablished a proof of concept leading from 6months of advanced software engineering by 3full-time developers. Mkt entry in 2015