EasyPeasy Parenting - launching a SaaS social enterprise model to narrow the gap in Early Child Development

易趣是一个成熟的儿童发展平台，为家长提供活动和指导，将日常的育儿压力转化为玩耍学习的机会。冠状病毒大流行在我们的平台上造成了一段时间的指数级增长，超过15,000名英国父母寻求我们的应用程序来帮助他们的孩子在家教育，传统的早期教育提供者向我们寻求支持，以过渡到数字和混合学习。在创新英国‘商业引领回应’基金(4月至6月)的支持下，我们能够在此期间为所有家长提供免费访问该平台的机会，并与品牌合作伙伴合作，为家庭(包括童子军、国家生育信托基金、乐高)生成定制内容。我们知道新冠肺炎的影响一直在加剧社会不平等。有必要为那些可能没有技能或无法获得资源的家庭提供持续的支持，以帮助他们的年幼的孩子获得将在早期受益的发展游戏。在提供对我们平台的免费访问使我们能够响应需求并缓解日益加剧的不平等的同时，我们还必须考虑我们作为一家企业的可持续性和增长。由于新冠肺炎，EasyPatiy在全球范围内获得了显著的兴趣和投资，这是儿童早期发展和育儿应用程序的利基市场，EasyPatiy在这一市场拥有先发优势。随着资本流入数字家庭学习领域，我们希望确保我们能够继续在满足需求方面发挥主导作用，同时确保进入和支持那些市场不会自动服务的人。我们的愿景是将目标和利润结合起来，支持所有儿童从新冠肺炎公平复苏，同时建立在英国作为早年家庭学习空间教育技术市场领导者的地位。在这个项目中，我们将实施可持续发展战略，将这款应用程序带给有每月付费倾向的富裕家庭的新受众，这些家庭反过来将通过我们的‘+1’模式补贴持续免费进入贫困家庭的机会。

EasyPeasy is a proven child development platform that offers parents activities and guidance to turn everyday parenting stresses into opportunities for playful learning. The coronavirus pandemic caused a period of exponential growth on our platform as over 15,000 UK parents sought out our app to help with home-schooling their children, and traditional early years providers reached out to us for support in making the transition to digital and blended learning. With the support of the Innovate UK 'Business led response' fund (Apr-Jun), we were able to provide free access for all parents to the platform during this time, and work with brand partners to generate bespoke content for families (incl Scouts, National Childbirth Trust, LEGO).We know that the impact of COVID-19 has been to increase inequalities in society. There is a need for ongoing support for families who may not have the skills or access to resources, to help give their young children the developmental play that will benefit them in the early years. Whilst providing free access to our platform allowed us to respond to need and mitigate growing inequalities, we must also consider our sustainability and growth as a business.A niche market for early child development and parenting apps, within which EasyPeasy has had a first mover advantage, is enjoying a significant uptake in interest and investment globally as a result of COVID-19\. As capital flows into the digital home learning space, we want to ensure that we can continue to play a lead role in meeting demand, whilst ensuring access and support to those the market does not automatically serve. Our vision is to combine purpose and profit, supporting a fair recovery from COVID-19 for all children, whilst building on the UK's position as a market leader in edtech within our early years home learning space.In this project, we will implement a sustainability strategy to bring the app to a new audience of affluent families with propensity to pay a monthly subscription, who will in turn subsidise ongoing free access to disadvantaged families through our 'Plus One' model.