Unicard Smart Mobility: Covid recovery for the transport sector through micromobility data

这个项目是开发和推出“优尼科智能出行”。它是一个开放的交通数据收集和可视化平台以及一套标准，旨在帮助地方当局（LA）适应其城市中快速变化的交通环境。开发更可持续的交通工具来取代私家车的需求，导致了“微型交通”提供商的爆炸式增长，比如无桩自行车、电动滑板车、需求响应式交通和电动汽车租赁。新冠肺炎疫情意味着这一点现在势在必行，因为许多乘客正在避免乘坐公共汽车或火车等“传统”公共交通工具，因为这些交通工具难以实现社交距离，他们更喜欢个人的户外交通方式，尤其是自行车和电动滑板车。然而，在现有的城市景观中引入新的交通方式是复杂的，需要在政策制定方面取得微妙的平衡，以确保它不会造成比解决问题更多的问题。利用数据来提高交通拥堵加剧、行人安全风险、街道杂乱以及缺乏负担得起的通道等问题的可见度，是向在这一领域领先于英国的其他全球城市学习的关键。我们的产品就是通过使用大数据来解决这些问题。它作为一个集中的枢纽，从各种各样的私人运营商那里收集和存储大量的实时旅行和资产（自行车、滑板车等）数据。汇总数据可以通过我们基于网络的可视化工具访问，提供强大的历史报告和政策制定数据，以及有助于确保遵守自行车和踏板车停放法规或操作区域的实时监控系统。或者，聚合的数据可以批量导出，用于其他商业智能和报告工具，或者直接在面向客户的应用程序中使用，以显示可用的运输选项。使用我们的平台还可以促进移动市场的整体创新，使在城市中试点新型交通工具时跟踪数据和衡量效率变得简单。疫情后，乘客和政府都急于增加使用新的、未经测试的户外交通方式，我们认为这是一个至关重要的机会，可以利用数据确保系统为每个人服务。

This project is to develop and launch "Unicard Smart Mobility". It is an open transport data collection and visualisation platform and set of standards, designed to help Local Authorities (LA) adapt to the rapidly changing landscape of mobility in their cities. The need to develop more sustainable transport options to replace private cars has led to an explosion in "micromobility" providers -- like dockless bikes, e-Scooters, demand responsive transport and Electric Vehicle rentals. Covid-19 means this in now imperative, as many passengers are avoiding "traditional" forms of public transport like buses or trains where social distancing is harder to achieve, favouring instead individual, outdoor modes of transport like bikes and e-Scooters in particular.However, introducing new forms of transport into an existing cityscape is complicated, and requires a delicate balance of policy making to ensure it does not cause more problems than it fixes. Using data to improve visibility of issues like increased traffic congestion, risks to pedestrian safety, street clutter, and a lack of affordable access is a key learning from other global cities who are further ahead of the UK in this area.Our product is designed to solve these problems through the use of big data. It acts as a centralised hub to collect and store large amounts of real-time trip and asset (bikes, scooters etc.) data from a wide variety of private operators. The aggregated data can be accessed through our web-based visualisation tools, offering powerful historical reporting and policymaking data, as well as a real-time monitoring system that helps to ensure compliance with bike and scooter parking regulations or operating areas. Alternatively, the aggregated data is available for bulk export for use in other business intelligence and reporting tools, or for direct use inside customer-facing apps to show available transport options.Use of our platform also promotes general innovation in the mobility marketplace, by making it simple to track data and gauge effectiveness when piloting new types of transport in a city.As both passengers and government rush to increase use of new, untested forms of outdoor transport post-Covid, we see this as a vitally important opportunity to use data to ensure that the systems put in place work for everyone.