URBAN HEALTH NETWORK

描述：本项目的目的是开发和评估使用具有文化特色的电视新闻宣传活动的有效性，以提高克利夫兰城市低收入非洲裔美国人的预防行为。我们将制作一个五集的电视新闻系列，讲述乳房和宫颈。还有前列腺癌。由低收入非洲裔美国人组成的咨询小组将在一系列焦点小组中举行会议，指导报道的内容、呈现和编辑。社区团体还将在电视演播室设置一条信息热线，在播出每一个故事时提供服务。活动的有效性将通过以下方式确定：1)比较测试受众和比较组的预防行为；2)比较节目播出后与播出前在本地诊所进行癌症筛查的次数和预约的次数；3)在播出过程中，追踪拨打热线电话的次数。

DESCRIPTION: The purpose of this project is to develop and evaluate the effectiveness of using a culturally specific television news-based campaign to increase preventive behaviors among low-income African Americans in urban Cleveland. We will produce a five-part television news series that addresses breast, cervix. and prostate cancers. Advisory panels comprised of low-income African Americans will meet in a series of focus groups to direct the content, presentation, and editing of the stories. Community groups will also staff an information hotline in the television studio doting the broadcast of each story. Effectiveness of the campaign will be determined by: 1) Comparing the preventive behaviors of a Test Audience and Comparison Group; 2) Comparing the number of cancer screening procedures performed and screening appointments made in local clinics following the broadcast of the series to those before the broadcast; 3) Tracking the number of phone calls made to an information hotline during the broadcast.