FHOSS Hospitality Smart Field - Intelligent signage and people movement to maintain social distancing
FHOSS Hospitality Smart Field - Intelligent signage and people movement to maintain social distancing
批准号:
89182
负责人:
金额:
$12.09万
依托单位:
依托单位国家:
英国
项目类别:
Collaborative R&D
财政年份:
2021
资助国家:
英国
项目状态:
已结题
起止时间:
2021 至 --
中文摘要
酒店业--餐馆、酒吧和酒店--今年的经济活动将受到Covid19疫情的影响,萎缩31%。90%的企业被迫关闭。自重新开业以来,许多人利用户外空间来疏远社会。然而,随着天气变得凉爽,夜晚变暗,他们现在必须尽可能安全高效地使用室内空间。企业需要管理客户和员工通过办公场所的路径,并强调保持个人之间距离的重要性。许多人正在使用粘性标牌来做到这一点。然而,一旦放置好,他们就不能轻易地调整这一点。运营商不能改变其场所的布局以适应不同的客户群体。由于行动不便,一些人可能需要额外的空间,或者放婴儿推车和高脚椅。许多招牌很快就会磨损,看起来破旧不堪,导致潜在客户转向其他地方。当运营商更换或移除标志时,他们面临着清理遗留下来的残留物的额外员工成本。此外,使用的刺激性化学品和重新粉刷的费用也会对环境造成影响。在极端情况下,地板必须更换,这进一步增加了英国每年产生的60万吨商业地板垃圾。我们的愿景是将为建筑和仓储开发的投影照明技术应用于酒店。我们将把它与蓝牙信标技术结合起来,在客户群体周围设立隔离区,以实现社交距离。在这个项目中,我们将产生一个概念验证演示器。经过三个月的开发和集成,我们将准备推出一款为酒店企业提供以下优势的产品:\*标牌易于调整;员工不需要移动粘贴式标牌\*美观,向客户呈现欢迎氛围\*为员工和客户集成智能手机应用程序以管理社交距离几个趋势,其中许多与Covid紧急情况有关,创造了我们的市场机会。中等价位的餐厅正在输给美食大厅和夜市,在这些地方,同一场所的多名交易员使用通用的应用程序来显示菜单。因此,许多消费者接受移动应用程序,将其视为查看菜单、点餐和在餐厅付款的现代方式。硬拷贝菜单和非接触式支付为Covid19的传输提供了一种手段。这为消费者采用餐厅APP技术提供了进一步的推动。因此,我们目前进入市场的途径是与餐厅应用程序提供商和酒店供应商整合。我们的项目合作伙伴Regency为3000家酒店企业(包括酒店集团和餐厅/酒吧连锁店)提供服务。我们预计,在5年内,通过向1万家酒店企业出售产品,EBITDA将增加100万GB。
英文摘要
Hospitality - -restaurants, pubs and hotels -- is set to suffer a 31% contraction in economic activity this year, due to the Covid19 pandemic. 90% of businesses were forced to close. Since re-opening, many have used outdoor space to effect social distancing. However, with cooler weather and darker nights on the way they must now use indoor space as safely and efficiently as possible.Businesses need to manage the paths that customers and staff take through their premises and highlight the importance of maintaining distance between individuals. Many are using adhesive signage to do so. However, they cannot easily adjust this once placed. Operators cannot change their premises' layouts to accommodate different groups of customers. Some may need extra space due to poor mobility or for pushchairs and highchairs. Many signs rapidly wear and look shabby, leading would-be customers to go elsewhere. When operators do replace or remove signs, they are faced with extra staff costs to clean residues left behind. There is also environmental impact from harsh chemicals used and in repainting costs. In extreme cases, flooring must be replaced, further adding to the 600,000t of commercial flooring waste produced in the UK each year.Our vision is to adapt projected lighting technology, developed for use in construction and warehousing, to hospitality. We will combine this with Bluetooth beacon technology to produce exclusion zones around groups of customers to enable social distancing. In this project, we will produce a proof-of-concept demonstrator. Following a further three months of development and integration, we will be ready to launch a product offering the following advantages to hospitality businesses:\*Easily adjustable signage; no need for staff to move adhesive signs\*Aesthetically pleasing, presenting a welcoming ambience to customers\*Integration with smartphone apps for staff and customers to manage social distancingSeveral trends, many related to the Covid emergency, have created our market opportunity. Mid-priced restaurants are losing ground to food halls and night markets, where multiple traders in the same venue use common apps to display menus. Many consumers thus accept mobile apps as a modern way to view menus, order food and pay in restaurants. Hard-copy menus and non-contactless payments present a means for Covid19 transmission. This has provided further impetus for consumers to adopt restaurant app technology. Our current route to market is thus to integrate with a restaurant app provider and hospitality suppliers. Our project partner, Regency, supplies to \>3000 hospitality businesses (including hotel groups and restaurant/pub chains). Within five years, we predict an extra £1M EBITDA from selling to 10,000 hospitality businesses.
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