Project Good Box: designing a reusable packaging system for sustainable grocery delivery

我们是好俱乐部，一个在线零售商提供道德和可持续的主要杂货产品，以实惠的价格给英国家庭。我们的使命是“为所有人提供可持续的产品”，同时尽可能减少对环境的影响。我们独特的商业模式使我们能够以便宜20-40%的价格向客户提供健康、有机和可持续的食品和家居用品。如今，英国实体超市每年使用惊人的590亿件塑料包装，也就是每人900件塑料包装，其中大部分是一次性的、浪费的，最多只有50%的可回收性评级（2019年）——物理回收的就更少了。我们正在扰乱这个市场，我们的下一步是实施一个闭环可重复使用的包装系统，可以消除杂货塑料包装废物。自2019年投入使用以来，我们现在向数千名客户销售约4000种可持续产品，但我们今天提供的大部分产品都是一次性/可回收的纸箱，现有供应商的塑料包装和现成的容器。我们目前的包装和交付系统对于我们的抱负和客户的需求来说是次优的。这个项目将开启我们下一个重要的发展阶段。我们计划开发一个闭环可重复使用的包装系统，用于向客户交付可持续产品，这些产品可以由我们收集，清洁和重复使用。到2020年，我们将使用现成的板条箱、产品容器和填料开发和试点这个闭环供应链，但我们需要一个定制的设计解决方案，让系统有效地为客户和利益相关者服务。该项目的主要重点是设计这种新的包装系统，包括一个交付“盒子”，单个容器和产品“保护”，便于在用户家中和我们的“逆向物流”供应链中运输，储存，清洁和重新填充。再利用和再填充策略是处理塑料包装废物的重要模式，并且正在不断发展。然而，今天大多数是针对单一类别或品牌，如美容，个人护理，家庭清洁，使我们的解决方案通过提供完整的杂货类配送创新。最接近的直接竞争对手是Loop，但我们的解决方案是创新的，因为i)我们提供更多的选择（约4000件，而不是165件）ii) Loop价格昂贵且精英化（Loop包装存款可能占RRP的60%）ii)我们提供道德/可持续的杂货，而不是主流品牌，这有助于将购物转向更有弹性、可持续的饮食和食品系统。

We are Good Club, an online retailer delivering ethical and sustainable staple grocery items to UK households at affordable prices.It is our mission is 'to make sustainable products accessible to all' delivered with the lowest environmental footprint possible. Our unique business model allows us to offer healthy, organic and sustainable food and household items to customers for 20-40% cheaper.Today, UK bricks-and-mortar supermarkets use a staggering 59 billion items of plastic packaging per year, that's 900 pieces of plastic packaging per person, much of which is single-use, wasteful, with at best a 50% recyclability rating (Which 2019) -- even less will be physically recycled. We are disrupting this market and our next step is to implement a Closed Loop reusable packaging system that can eliminate grocery plastic packaging waste.Since going live in 2019 we now sell ~4000 sustainable products to thousands of customers but we deliver the majority of these today in single-use/recyclable carton boxes, existing supplier plastic packaging and off-the-shelf containers. Our current packaging and delivery system is sub-optimal for our ambitions and our customer needs. This project will kick-start an important next phase in our growth.We plan to develop a Closed Loop reusable packaging-system for the delivery of sustainable products to customers, that could be collected, cleaned and reused by us. We are developing and piloting this Closed Loop supply chain in 2020 using off-the-shelf crates, product containers and fillers, but we need a bespoke design solution for the system to work effectively for customers and stakeholders.The main focus for the project is to design this new packaging-system, to include a delivery 'box', individual containers and product 'protection', that are easy and cost-effective to transport, store, clean and refill across user's homes and our 'reverse logistic' supply chain.Reuse and refill strategies are important models for tackling plastic packaging waste and are growing. Yet most today are for a single categories or brands i.e. beauty, personal care, household cleaning, making our solution innovative by offering full grocery category delivery. The nearest direct competitor is Loop but our solution is innovative because i) we offer MUCH more choice (~4000 vs 165 items) ii) Loop is prohibitively expensive and elitist (Loop packaging deposits can cost 60% of the RRP) ii) we offer ethical/sustainable groceries, rather than mainstream brands, which can help move shopping towards a more resilient, sustainable diets and food systems.