A Computer Algorithm to Help SMEs Compete During & Post Covid19

**我们希望探索一种算法的开发，该算法模仿广告公司创建应用程序时使用的人类创意过程，中小企业可以使用该应用程序自动生成量身定制的有效数字广告，以帮助他们生存、繁荣和适应因COVID-19而突然改变的广告格局。**COVID-19使许多传统形式的广告（如广告牌和海报）变得不那么有效，因为它们将眼球转移到室内。这迫使公司将广告转移到网上，以吸引眼球。中小企业要想在疫情过后生存下来，就必须学会在网上做广告。COVID-19还导致消费者行为发生了巨大变化，许多以前的非数字购物者对在线商务产生了信心。通过提供一个完整的、价格合理的智能应用程序，中小企业将更好地应对COVID-19的挑战，并在国内外更有效地竞争。我们的团队曾在盛世长城（Saatchi & Saatchi）等世界上最大的广告公司工作过，了解强大的广告是如何运作的。我们相信，我们可以将这些知识转化为一种算法，为中小企业提供量身定制的、有效的广告，其成本只是广告代理的一小部分，但其效果是他们自己利用现有应用所能达到的效果的很多倍，这些应用都不具备任何“智能”（能够定制广告、针对特定受众或利用秘密创造真正有效的广告）。一旦我们写好了算法，我们将构建一个网络应用程序，让英国每一家中小企业的口袋里都有一个广告代理机构，让他们只用手机就能以一种负担得起的、可访问的、有效推动需求的、可衡量的、具有变动性的方式制作广告。我们的算法不同于所有最先进的服务，因为它不是模板服务，中小企业不知道如何创建有效的广告选择广告为他们的业务。我们将把我们自己关于策略和创意如何使广告更有效的知识转化为创意广告的推荐引擎，该引擎将最佳创意与机器学习相结合。**在英国，小企业代表：*** 99%的企业**英国50%的就业岗位** 40%的英国收入* 18%的广告总支出*来源：小企业联合会、国际金融公司和福布斯*让小企业获得有效的数字广告（真正推动其产品和服务需求的广告）将推动利润增长，创造更有弹性的企业，使其能够在后covid -19时代保持竞争力，保护就业机会并振兴经济。

**We want to explore the development of an algorithm that mimics the human creative processes used by ad agencies to create an app that SMEs can use to automatically produce tailored and effective digital advertisements to help them survive, prosper and adapt, to an advertising landscape suddenly re-shaped by COVID-19\.**COVID-19 has made many traditional forms of advertising such as billboards and posters less effective by moving eyeballs indoors. This has forced companies to move advertising online to follow the eyeballs. SMEs must learn to take their advertising online if they are to survive beyond the pandemic.COVID-19 has also led to a massive change in consumer behaviour with many previous non digital shoppers gaining confidence in online commerce.By offering a complete, affordable and intelligent app, SMEs will be better equipped to address COVID-19 challenges and to compete more effectively at home and abroad.Our team have worked in some of the largest agencies in the world such as Saatchi & Saatchi and understand how powerful advertising works. We believe we can translate this knowledge into an algorithm that can deliver tailored, effective advertising for SMEs at a fraction of the cost of having an ad agency but at many times the efficacy of what they could achieve on their own with existing apps, none of which are in any way "smart" (able to tailor ads, target specific audiences or leverage the secrets to creating really effective advertising).Once we have written the algorithm, we will build a web app that would put an ad agency in the pocket of every SME in the UK, allowing them to create advertising using nothing more than a mobile phone in a way that was affordable, accessible, effective at driving demand, measurable and transformative.Our algorithm is different from all state-of-the-art services out there in that it is not a template service where SMEs without knowledge of how to create effective advertising select ads for their business. Ours will translate our own knowledge of how strategy and creativity make advertising more effective into a recommendation engine for creative ads that combines the best of creativity with machine learning.**In the UK small businesses represent:*** 99% of businesses* 50% of jobs in the UK* 40% of UK revenues* 18% of total advertising spend_Sources: The Federation of Small Businesses, IFC & Forbes_Giving small businesses access to effective digital advertising (advertising that genuinely drives demand for their products & services) would drive profits, create more resilient businesses that are able to remain competitive in a post-COVID-19 world, protect jobs and rejuvenate the economy.