Secure closed loop mobile ticketing for public transport

这一二期项目的目标是为通勤公共交通开发一套具有强大防欺诈措施并为运营商和乘客提供丰富数据的闭环式移动票务解决方案。在公共交通市场中，移动票务解决方案的日益增长的趋势是认识到，与传统的基于现金和智能卡的系统相比，资本和运营成本有所降低，乘客越来越希望能够使用智能手机支付交通费。Gartner报告称，智能手机销量在2013年第二季度增长了46.5%，首次超过了功能手机的销量，移动票务的潜在市场继续扩大。一个完整的移动票务解决方案由三个要素组成。后台服务器单元提供帐户管理和产品销售功能。智能手机元素使客户能够购买和展示他们的门票。最后，车载2D条形码扫描仪提供自动验证和防欺诈功能，以保护公交运营商和出行客户。车载验证器还向后台提供车票使用数据，以实现数据分析和商业智能功能。大多数没有车载验证器的移动票务解决方案都容易受到欺诈的影响，并减少了可供分析的票务数据。最重要的是，解决方案必须方便、高效、安全和可靠地满足公交运营商和旅行客户的需求。该解决方案必须满足公交运营商和旅行客户的需求，并且对双方都是方便的。如果移动设备丢失或被盗，客户必须能够在替代设备上兑换车票。提供同时满足欺诈和客户服务要求的解决方案具有挑战性，也是该项目的关键目标。从运输运营商的角度来看，该项目的一个明确目标是，通过以新的和创新的方式使用现有设备，帮助消除财务障碍，利用以前的资本投资，实现针对多种票型的移动票务解决方案。同时，对于那些没有现有基础设施的运营商，该项目寻求提供一种低成本、简单的移动票务解决方案，需要最少的资本投资和低运营成本。移动票务系统提供了新的令人兴奋的市场机会，但要了解这些机会在运营环境中的影响是一个重大挑战。将这些数据合并到数据仓库中，并将它们合并到大数据分析中，是该项目的另一个目标。

The objective of this phase 2 project is to develop a closed loop mobile ticketing solution for commuter public transport which has strong fraud prevention measures and provides rich data to operators and passengers. Within the public transport market the growing trend towards mobile ticketing solutions is in recognition of the reduction in capital and operational costs compared to traditional cash and smartcard based systems and the growing expectations from passengers that they should be able to pay for transport using their smart phone. With Gartner reporting that smartphone sales grew by 46.5 per cent in the second quarter of 2013 and exceeded feature phone sales for the first time the potential market for mobile ticketing continues to expand. A full mobile ticketing solution consists of three elements. The back office server element provides account management and product sales functions. The smartphone element enables a customer to purchase and display their tickets. Finally, an on vehicle 2D barcode scanner provides automated validation and fraud prevention to protect both the transit operator and the travelling customer. The on vehicle validator also provides data on ticket usage to the back office to enable data analysis and business intelligence functions. Most mobile ticketing solutions without an on vehicle validator are susceptible to fraud and have reduced ticketing data available for analysis. Above all the solution must convenient, performant, secure and robust for both the transit operators and the travelling customer. The solution must answer the needs of both the transit operator and the travelling customer and be convenient for both. If the mobile device is lost or stolen, the customer must be able to redeem their tickets on alternative devices. Providing a solution that addresses both fraud and customer service requirements is challenging and a key objective of this project. From the transit operators perspective a clear objective of the project is to help remove financial barriers and leverage previous capital investment by using existing equipment in new and innovative ways to enable a mobile ticketing solution for multiple ticket types. At the same time for those operators without existing infrastructure, the project seeks to provide a low cost, simple to mobile ticketing solution that requires minimal capital investment and low running costs. Mobile ticketing systems provide new and exciting market opportunities, but in order to understand the impact of these in an operational context is a significant challenge. Incorporating these data into the data warehouse and incorporating them into big data analyses is another objective of this project.