Developing an Action Plan for the Strategic Use of Design in the UK

设计在推动创新方面发挥着巨大的作用，从而产生社会和经济效益。在英国，这种好处目前没有得到最大化，因为我们没有一个统一的设计行动计划，为帮助决策者有效地使用设计提供一个令人信服的案例。越来越多的欧洲国家制定了设计行动计划，包括丹麦、爱沙尼亚、芬兰、爱尔兰和拉脱维亚。英国不在其中。这个创新的研究项目首次综合了多方利益相关者和用户主导的观点，通过制定综合行动计划来增加和加强设计作为创新驱动力的战略使用，从而产生超越英国现有方法的原创见解，并为如何实现这一目标提供了路线图。我们的研究方法将：A)吸收迄今为止尚未综合和结合在一起的多方利益相关者的观点（将个人议程协同成一个令人信服和连贯的论点，以最大限度地发挥设计的影响），b)提供新的见解，为对设计在组织中推动社会和经济利益的潜力的高层次战略理解提供信息（突出战略使用设计推动创新的能力）。c)制定一系列综合步骤（“行动计划”），通过可操作的计划（并举例说明设计在公共和私营部门的潜在应用）实现设计的可操作性。该计划将包括实施的关键行动线，其目标是：1)提高人们对设计如何创造高水平社会和经济效益的认识，从而提高英国的竞争力和福祉；2)扩展对设计作为一种战略工具的理解，作为供应商（设计部门）、用户（设计买家、专员和管理者）和受益者（产品和服务的最终用户）创新的驱动力；3)通过加强对设计作为目标私营部门用户群体（如研发经理、品牌经理、设计买家等）创新驱动因素的经济价值的战略理解，实现经济效益；4)大力推动公营机构有效应用设计，从而改善服务、提升体验和生活质素；5)转变设计使用者的能力，将对设计价值的战略性理解转化为可操作的活动。作为正式的项目合作伙伴，设计委员会通过以下方式支持主要利益相关者、政策制定者和舆论领袖的参与，从而为增强影响力提供机会：-通过成为项目指导小组的成员，积极参与研究-推广项目，特别是与政策受众分享研究成果；通过欧洲设计平台和英国设计委员会网络-利用我们现有的网络支持目标受众的在线参与- 2015年设计经济研究产生的见解，该研究绘制了设计企业及其在英国地方层面的经济贡献-共同撰写了最终项目出版物的介绍性文本-在伦敦市中心的办公室举办了一场备受瞩目的活动，以发布项目研究成果

Design has a huge role to play in driving innovation that results in societal and economic benefit. In the UK this benefit is currently not being maximised as we do not have a consolidated action plan for design that that provides a compelling case for that assists decision-makers to employ design effectively. A growing number of European countries have developed action plans for design including Denmark, Estonia, Finland, Ireland and Latvia. The UK is not one of them. This innovative research project synthesises for the first time, multi-stakeholder and user-led perspectives to generate original insights that go beyond existing approaches in the UK through the development of an integrated action plan to increase and enhance the strategic use of design as a driver for innovation and provides a roadmap to how that could be achieved.Our research approach will: a) draw in multi-stakeholder views that hitherto have not been synthesised and combined together (synergising individual agendas into a compelling and coherent argument to maximise the impact of design), b) provide new insights that informs a high-level strategic understanding of the potential of design to drive societal and economic benefit in organisations (to foreground the capability of the strategic use design to drive innovation), and c) set out a series of integrated steps (the 'action plan') required to enable the operationalization of design through an actionable plan (with examples of potential application of design in the public and private sectors).The plan will include key action lines for implementation which aim:1) to increase the awareness of how design creates high-level societal and economic benefit resulting in increased competitiveness of, and wellbeing in, the UK; 2) to extend the understanding of design as a strategic tool as a driver for innovation in the suppliers (design sector), users (design buyers, commissioners and managers), and beneficiaries (end users of products and services); 3) to achieve economic benefit through an enhancing the strategic understanding of the economic value of design as a driver for innovation in targeted private sector user groups (e.g. R&D managers, brand managers, design buyers, etc.); 4) to provide a strong impetus for the effective application of design in the public sector resulting in improved services, enhanced experiences and quality of life; and 5) to transform the ability of the users of design to translate a strategic understanding of the value of design into operationalized activities.As formal project partners, the Design Council provide opportunities for enhanced impact by supporting engagement with key stakeholders, policy makers and opinion-formers through:- Active participation in the research through membership of the project Steering Group- Promotion of the project and sharing of findings with policy audiences in particular, through Design for Europe platform and Design Council UK networks- Support for online engagement with target audiences drawing on our existing networks- Insights generated by the 2015 Design Economy research, which maps design businesses and their economic contribution at a local level across the UK- Co-authoring an introductory text for the final project publication- Hosting of a high-profile event at our offices in central London to launch the project research findings