Modelling and Supporting Recovery of the UK's Experience Economy: Enhancing Audience Resilience and Engagement via Digital Methods

该提案旨在重新定义英国创意和游客部门及其价值链（从视觉特效公司，剧院和博物馆到节日，餐饮和住宿提供商）的消费者价值和商业弹性，统称为体验经济。体验经济的价值超过3000亿英镑，使英国保持着世界第七大访问国和优质创意体验生产国的地位。在COVID-19大流行之前，创意领域的许多体验经济运营商已经开始尝试在线内容。在大流行期间，这些服务的范围有所扩大，开拓了新的受众，并维持了现有受众。对于许多企业来说，数字或在线“体验”主要包括录制和分发的内容，通常是免费提供的。体验在很大程度上依赖于唤起地方感。因此，在进入实际场所受到限制的时候，在线材料有可能无法有效地代表体验本身。虽然在疫情期间很受欢迎（见参考书目），但现有产品可以说提供的额外体验或商业利益有限。该项目汇集了体验设计、后期制作技术、游戏、游客经济和场所制作方面的专业知识，将：-支持体验提供者开发在线和数字产品，以增强其实体产品。-调查交付和货币化模式，以及维持邻近地区声誉和优惠所需的政策工具。开发工具，支持体验经济企业在COVID-19后立即重建，包括情景建模，实现强劲的经济复苏。

This proposal seeks to reconceptualise consumer value and business resilience in the UK's creative and visitor sectors and their value chain (from VFX companies, theatres and museums to festivals, catering and accommodation providers), collectively referred to as the experience economy. With a value of over £300bn, the health of the experience economy maintains the UK's status as the world's seventh most visited country and producer of quality creative experiences.Prior to the COVID-19 pandemic, many experience economy operators in the creative sector had begun experimenting with online content. Over the course of the pandemic, the range of these offers has expanded, opening up new audiences and sustaining existing ones. For many businesses, the digital or online 'experience' comprises mainly recorded and distributed content, usually provided free.Experiences are heavily dependent on evoking a sense of place. Therefore, at a time when access to physical places is restricted, there is a risk that online material fails to provide an effective proxy for the experience itself. While proving popular during the pandemic (see bibliography), existing products arguably offer limited additional experiential or business benefits.Convening expertise in experience design, post-production technology, games, visitor economy and place-making, this project will:- support experience providers in developing online and digital products which enhance their physical counterparts.- investigate modes of delivery and monetisation, as well as the policy instruments required to maintain adjacent place-based reputations and offers.- produce tools to support experience economy businesses' immediate post-COVID-19 regeneration, including scenario modelling, enabling a robust economic recovery.