'I don't see what you mean': Broadening participation through co-created inclusive digital museum audio interpretation.

本研究将探讨博物馆如何转变他们对其藏品的思考方式，并为其藏品创造数字音频解说，以增强所有观众的包容性和可及性。对于盲人或部分盲人（BPB）来说，音频描述（AD）传统上被描述为通过视觉获得信息的口头叙述。在英国和美国，博物馆都有法律义务确保公平地访问其藏品。广告是为BPB观众实现这一目标的关键工具，但博物馆需要大幅改善广告供应。令人难以置信的是，慈善机构VocalEyes发现，只有5%的英国博物馆在其网站上提到了广告条款。博物馆可以通过Smartify等应用程序改变可访问性。Smartify目前为全球300多万用户提供了超过200万件艺术品的在线访问服务，用户可以在家中或通过博物馆大楼内的二维码访问。在这200万幅作品中，只有少数作品提供AD，并且全部来自两个机构-史密森尼国家肖像画廊（美国）和皇家霍洛威画廊（英国）。这个项目的需求不仅仅是为BPB人员提供包容性的数字访问，它是为了增强每个人的博物馆体验。这场大流行凸显了数字参与的范围和愿望，以及博物馆增加观众的巨大机会。我们之前的研究表明，广告不仅有利于BPB人群，通过高质量的在线访问，它是一种面向全球受众的包容性方式。英美研究团队汇集了心理学、美学和设计、关键残疾研究、文化多样性、翻译研究方面的专家，包括部分失明和非失明、神经正常、学习差异以及不同种族和文化背景的成员。与我们在数字遗产领域领先的合作伙伴——史密森尼国家肖像画廊；皇家霍洛威美术馆；Smartify和VocalEyes——这项研究将挑战当前的广告实践，即有视力的策展人/描述者为BPB受众制作广告。我们将开发和扩展广告的使用，使其成为所有访问者（盲人、部分盲人和视力正常的人）的工具。我们将通过创建和评估W-ICAD（包容性共同创作音频描述研讨会）模式来实现这一目标，在这种模式下，广告创作由部分失明的共同创作者领导，与盲人和视力正常的共同创作者合作。W-ICAD模式将为博物馆提供一种简化的方式来创建新的广告，扩展其数字供应并促进包容性。该研究将比较英国和美国观众对广告的体验，以便广告创作考虑到不同的文化需求或期望。

This research will examine how museums can transform the way that they think about and create digital audio interpretation for their collections, to enhance inclusion and access for all audiences. For people who are blind or partially blind (BPB), audio description (AD) is traditionally described as a verbal narrative for information available through vision. In both the UK and US, museums are legally obliged to ensure equitable access to their collections. AD is a key tool for achieving this for BPB audiences but museums need to dramatically improve AD provision. Incredibly, the charity VocalEyes found that only 5% of museums in the UK mentioned AD provision on their websites. Museums could transform accessibility through apps, such as Smartify. Smartify currently gives over 3 million users worldwide online access to more than 2 million works of art at home or through a QR code in the museum building. Of these 2 million works, only a handful are offered with AD, and all come from only two institutions - the Smithsonian National Portrait Gallery (US) and Royal Holloway Picture Gallery (UK).The need goes beyond inclusive digital access for BPB people - this project it is about enhancing the museum experience for everyone. The pandemic has spotlighted both the scope and desire for digital participation and the massive opportunity for museums to grow audiences. Our previous research has shown that AD benefits not only people who are BPB, an inclusive way to audiences globally through high-quality online access. The UK-US research team brings together experts on psychology, aesthetics and design, critical disability studies, cultural diversity, translation studies and includes members who are partially blind and non-blind, neurotypical and with learning differences and of different ethnic and cultural backgrounds. With our digital heritage sector-leading partners - Smithsonian National Portrait Gallery; Royal Holloway Picture Gallery; Smartify and VocalEyes - this research will challenge current AD practice, where sighted curators/describers produce AD for BPB audiences. We will develop and extend AD usage as a tool for all visitors (blind, partially blind and sighted). We will do this by creating and evaluating the W-ICAD (Workshop for Inclusive Co-created Audio Description) model whereby AD creation is led by partially blind co-creators, collaborating with blind and sighted co-creators. The W-ICAD model will give museums a streamlined way to create new AD, extending their digital provision and boosting inclusion. The research will compare how audiences in the UK and US experience AD so that AD creation takes account of varying cultural needs or expectations.