UK-China Song of the Female Textile Workers, past, present and the future

英国-中国纺织女工之歌，过去，现在和未来是一个为期一年的实践主导的研究项目，旨在收集更广泛的英国-中国受众和消费者文化的数据，以响应AHRC关于了解英国中国R+I在创意产业的未来的呼吁。纺织遗产文化，既有有形的(建筑工地、机器、织物等)和无形的(音乐、歌曲、讲故事等)已经成为后工业社会和经济转型的核心主题。东部三角洲中国(上海、浙江、江苏)和英格兰北部都有无数由纺织厂改造而成的艺术和创意集群，用于城市更新、士绅化，吸引着来自不同背景的游客和消费者。这种文化共性被认为是连接英国-中国观众和消费者品味的潜在纽带，我们获得AHRC奖的项目英国-中国数字连接(2020-2021年)以上海全女性越剧为案例，发展成完全在线制作的混合现实表演。上海越剧起源于浙江农村民歌，后来发展成为中国最受欢迎的戏曲，到目前为止，有360多种不同的表演形式，赞助人主要是上海/浙江外来务工人员。最初的调查结果得到了英国各地观众和中国的积极响应。同时，也发现了对英国纺织非物质文化遗产(ICH)的有限研究，以及它如何更好地塑造英国文化身份，特别是英格兰北部，以吸引全国和全球的观众和消费者，以进一步实现社会经济转型和增长。这个为期一年的项目旨在更深入地了解可能兼容的观众和消费者对音乐、戏剧、数字表演和相关创意产品的品味，以及联合创作文化产品以迎合共同的英国-中国观众和消费者的最佳实践。中国将非物质文化遗产作为文化创意产业(中国首选的术语)、内容开发和国际软实力插入的优先事项。政府政策密切监测并确保非物质文化遗产纳入CCIS的所有部门。腾讯自2019年以来推出了一系列以越剧和其他戏曲形式为主题的手游，目标客户是国内和国际富裕消费者，这只是一个例子。本项目采用中国的ICH CCIS战略方向，对受众和消费文化进行研究是及时的，所产生的知识将为英国-中国R+I创意产业的未来发展提供参考。

UK-China Song of Female Textile Workers, past, present and the future is a one year practice-led research project aims to collect wider data on UK-China audiences and consumers culture in respond to AHRC's call on Understanding the Future of UK China R+I in the creative industries. Textile heritage culture, both tangible (building site, machineries, fabric etc.) and intangible (music, songs, storytelling etc.) has been a core theme in post-industrial social and economic transformation. Both Eastern Delta China (Shanghai, Zhejiang, Jiangsu) and the North of England have countless textile mill turned arts and creative clusters for urban regeneration, gentrification, attracting tourists and consumers from diverse background. This cultural commonality was identified as the potential link in bridging UK-China audiences and consumers' taste on our AHRC awarded project Song of the Female Textile Workers, UK-China digital connectivity (2020-2021), which took Shanghai all-female yueju as a case study and developed into a mixed reality performance produced entirely online. Shanghai yueju originated from Zhejiang rural folk song and grew to become China's most popular opera, to date over 360 different forms are practiced, with patrons mainly being Shanghai/Zhejiang migrant female workers. The initial findings gained positive response from audiences across the UK and China. Meanwhile, what has also been identified is the limited research on UK textile intangible cultural heritage (ICH), and how it can better brand UK cultural identity, especially the North of England, to attract audiences and consumers nationally and globally for further socio-economic transformation and growth. This one year project seeks to gain deeper understanding of possible compatible audience and consumer taste on music, theatre, digital performance and related creative products and the best practice in jointly creating cultural products to cater for a shared UK-China audience and consumer. China has taken ICH as a priority in its cultural and creative industries (CCIs as China's preferred terminology) content development and its international soft power insertion. Government policy closely monitors and ensures ICH is incorporated into all CCIs sectors. Tencent's launch of a series of mobile games since 2019 on the theme of yueju and other opera forms targeting national and international affluent consumers is only one example. This project takes China strategic ICH CCIs direction to engage with and research on audience and consumer culture is therefore timely and the knowledge generated will inform the future UK-China R+I creative industries development.