Creative Archives: Producing, Preserving and Showcasing Transnational India Film Heritage

印地语电影和观看这些电影的经历是散居在英国的南亚人不可分割的一个方面。关于英国南亚侨民社区观影体验的文献突出了电影放映、专业电影院和其他文化聚集地在社区建设中的关键作用。在这一大背景下，早期的多语言欧洲-宝莱坞项目将英国和英语作为印度电影在整个欧洲有机传播并接触到更广泛受众的重要创作空间。从该项目中可以看出，英国仍然是印度电影向其他欧洲国家传播和传播文化的“中转站”(当然是在语言上)。在这种情况下，该项目围绕最近收购的伦敦电影博物馆的印度电影院收藏，目前保存在DMU。这本收藏中独特的宣传材料可以追溯到1948年，也就是独立后的一年，是印度创意产业在英国取得全球成功和经济增长的有形和无数的见证。伦敦电影博物馆将藏品战略性地借给DMU是因为中部地区有大量的南亚人口，以及在英国发展一个保护和公众参与印度电影遗产的地区中心的可能性。因此，创意档案馆将利用DMU的印度电影收藏和数字故事讲述让社区参与到组成印度电影文化的其他多语言媒介体验中，而不仅仅是电影观看体验。通过与藏品中保存的宣传材料接触，《创意档案馆》将通过各种线上和线下活动展示印度电影遗产，以重新纪念身份、价值观和纪念印度独立75周年。保护这一遗产对于使当代人能够与他们的过去接触是重要的。散居海外的印度民族不仅通过电影艺术素材的制作方面(它们如何突出国家印地语电影的叙事时刻)被唤起，还通过在计划的社区参与活动中消费电影星辰所引发的情感价值而被唤起；这些人工制品是体现在英国保存、转移或表达“印度”和“民族文化”概念的社会时刻的核心。

Hindi films and the experiences of watching them are an inextricable aspect of the South Asian diaspora in the UK. Literature on the cinema-going experience of South Asian diasporic communities in the UK highlights the crucial role that film screenings, specialised cinemas and other sites of cultural aggregation had in community building. Within this broad context, the earlier Multilingual Euro-Bollywood project placed the UK and the English language as liminal creative spaces for Indian cinema to be distributed organically across Europe and reach broader audiences.From the project, it emerged that the UK is still (certainly linguistically) a "stop over" for the cultural transfer and distribution of Indian cinema to other European countries. In this light, this project centres around the recently acquired Cinema Museum London's Indian cinemas collection currently held at DMU. The unique publicity material in this collection dates from the 1948, year immediately post-independence, and is a tangible and untold testimony of the global success and economic growth of Indian creative industries in the UK. The strategic loan of the collection by the Cinema Museum London to DMU is due to the presence of a large South Asian demographic in the Midlands, and the possibility of developing a regional hub for the preservation and public engagement with Indian film heritage in the UK.Thus, "Creative Archives", will use the DMU Indian cinema collection and digital storytelling to involve the community to engage, beyond the mere experience of film viewing, with other multilingual mediatic experiences that constitute Indian film culture. By engaging with the publicity material held in the collection, "Creative Archives" will showcase Indian film heritage through a variety of on-line and off-line activities to re-memorialize identities, values and commemorate the 75th anniversary of Indian independence. Preserving this heritage is important to enable the engagement of the present generation with their past. The diasporic Indian nation is evoked not just through the production aspects of films' artistic materials (how they foreground a narrative moment of the national Hindi cinema), but also in the affective values triggered by the consumption of the film ephemera during the planned community engagement activities; these artefacts are central for embodying social moments where the notion of 'India', and 'national culture' are preserved, transferred or articulated in the UK.