WORKSHOP on Personification & Choice Modelling for Demand Management with Restricted Data

我们将在伦敦市中心的碎片大厦（The Shard）组织一个为期一天的研讨会，主题是需求管理中的拟人化和选择建模，重点介绍新法规（如2016年欧盟通过的《通用数据保护条例》）带来的问题，以及它们将如何影响当前的需求管理技术，特别是个性化需求管理。研讨会将包括凯瑟琳·塔克教授（麻省理工学院斯隆管理学院）关于定价和数字营销中的个性化和电子隐私的主题演讲；来自该领域专家和用户的快速演讲（暂时确认的演讲者是华威计算机科学和艾伦图灵研究所的Cormode教授，IBM杰出工程师和IBM大师发明家Mandy Chessell教授，dunnhumby全球定价和促销MD Howard Langer）；Stalla-Bourdillon博士（南安普顿大学法学）对框架的介绍，并促进了讨论，以发展研究问题。参与者将来自运筹学、数字营销、行为科学、计算机科学、服务系统、法律和统计学，以及使用需求管理的组织的用户。研讨会的总结将以各种形式编写和呈现，以使其他用户、一般（感兴趣的）公众和其他学者受益。

We will organise a one-day workshop in The Shard in Central London on Personification and Choice Modelling in Demand Management that highlights the issues introduced by new regulations such as the General Data Protection Regulation adopted by the EU in 2016 and how they will impact on current techniques for demand management, particularly personalised demand management. The workshop will incorporate a keynote talk from Professor Catherine Tucker (MIT Sloan School of Management) on Personalisation and Electronic Privacy in Pricing and Digital Marketing; flash presentations from experts and users in the area (provisionally confirmed speakers are Prof Cormode, Warwick Computer Science and Alan Turing Institute; Prof Mandy Chessell, IBM Distinguished Engineer and IBM Master Inventor; Howard Langer, Global MD Pricing & Promotions, dunnhumby); an introduction to the framework from Dr Stalla-Bourdillon (Law, University of Southampton) and facilitated discussions to develop research questions. Participants will come from operational research, digital marketing, behavioural science, computer science, service systems, law and statistics as well as users from organisations that use demand management.A summary of the workshop will be written up and presented in a variety of styles to benefit other users, the general (interested) public, and other academics.