Proposal title Storifying Political Communication: Populist Oscillation, Popular Culture and Performance

萨拉·加西亚·圣玛丽亚博士将开展一项研究，研究政治家在社交媒体上的表现，以此来理解数字化社会对政治传播的影响。更准确地说，这一提议探讨了民粹主义领导人如何通过数字叙事构建“真实的”情感社区，以及这些做法如何渗透到日常的政治沟通中。该项目感兴趣的是探索民粹主义的主流化，特别是“其他民粹主义”：超越男性、右翼、政治局外人的纯粹形式的民粹主义表演。民粹主义在这里被理解为一种表演方式，而不是一种固定的政治沟通方式。因此，民粹主义可以像往常一样渗透到政治中，配置不同程度的民粹主义杂交，并与人民保持距离/接近。该奖学金将在哈德斯菲尔德大学媒体系开展，Sara Garcia Santamaria博士将开展一项研究，以研究后数字政治表现，作为理解媒介化数字社会对政治传播影响的一种方式。更准确地说，这一提议探讨了民粹主义领导人如何通过数字叙事构建“真实的”情感社区，以及这些做法如何渗透到日常的政治沟通中。换句话说，这个项目感兴趣的是探索民粹主义的主流化，特别是“其他民粹主义”：超越男性、右翼、政治局外人的纯粹形式的民粹主义表演。民粹主义在这里被理解为一种表演方式，而不是一种固定的政治沟通方式。因此，民粹主义可以像往常一样渗透到政治中，配置不同程度的民粹主义杂交，并与人民保持距离/接近。在方法上，它通过多模态后基础和视觉修辞分析和民族志工作，借鉴了生产和接受研究。

Dr Sara Garcia Santamaria will carry out a fellowship to examine politicians' social media performances as a way of understanding theimpact of a mediatized digital society on political communication. More precisely, this proposal explores populist leaders' constructions of "authentic" affective communities through digital storytelling, and how these practices got to permeate everyday political communication. The project is interested in exploring the mainstreaming of populism and, particularly, "other populisms": populist performances beyond supposedly pure forms of male, right-wing, political outsiders. Populism here is understood in a performative fashion, rather than a set political communication style. Therefore, populism can permeate politics as usual, configuring different levels of populist hybridization and performed distance/closeness from the people. The fellowship will be carried out at University of Huddersfield, department of Media Dr Sara Garcia Santamaria will carry out a fellowship to examine postdigital political performances as a way of understanding the impact of a mediatized digital society on political communication. More precisely, this proposal explores populist leaders' constructions of "authentic" affective communities through digital storytelling, and how these practices got to permeate everyday political communication. In other words, the project is interested in exploring the mainstreaming of populism and, particularly, "other populisms": populist performances beyond supposedly pure forms of male, right-wing, political outsiders. Populism here is understood in a performative fashion, rather than a set political communication style. Therefore, populism can permeate politics as usual, configuring different levels of populist hybridization and performed distance/closeness from the people. Methodologically, it draws on production and reception studies through multimodal postfoundational and visual rhetorical analysis and ethnographic work.