Maximising Public Support for Health Policies

非传染性疾病，如癌症、糖尿病和心血管疾病，每年约占全球死亡人数的70%。可改变的行为，如不良饮食、过度饮酒、吸烟和缺乏身体活动，都会增加患这些疾病的风险。因此，大量资源被投入到针对这些行为的公共卫生政策中，例如对不太健康的产品征税，限制广告，以及建立受保护的自行车道。然而，公众对这些政策和其他政策的支持一直很低，这对政策的执行造成了障碍。调查如何增加公众对卫生政策的支持正在受到缺乏一个连贯的框架，未经验证的措施，关键的证据差距，并缺乏清晰的应用见解到practical guidelines.This proposal describes an international，multidisciplinary investigation of how to increase public support for health policies.目标是：（i）重塑该领域的方法;（ii）制定和测试干预措施，以增加对卫生政策的支持;（iii）确定受欢迎的政策的特点;（iv）推进该领域的理论和实际应用。实现这些目标将改变这一领域，并导致我们对公众何时以及为何支持卫生政策的理解发生重大变化。因此，这将成为更广泛努力的一个关键组成部分，以确保有效的卫生政策得到执行，并最终每年挽救数百万人的生命。

Non-communicable diseases such as cancer, diabetes, and cardiovascular disease account for approximately 70% of global deaths each year. Modifiable behaviours such as a poor diet, excessive alcohol use, tobacco use, and physical inactivity all increase the risk of developing these diseases. As a result, considerable resources are put into public health policies that target each of these behaviours, such as taxes on less healthy products, restrictions on advertising, and creating protected bicycle lanes. However, public support for these and other policies is consistently low which creates a barrier to policy implementation. Investigating how to increase public support for health policies is being hindered by a lack of a cohesive framework, unvalidated measures, key evidence gaps, and a lack of clarity for applying insights into practical guidance.This proposal describes an international, multidisciplinary investigation of how to increase public support for health policies. The objectives are: (i) to reshape the field's methodology (ii) develop and test interventions for increasing support for health policies, (iii) to identify characteristics of popular policies, and (iv) to advance the theory and practical applications of the field. Achieving these objectives will transform the field and lead to a step change in our understanding of when and why the public support health policies. This will therefore form a key component of wider efforts to ensure that effective health policies are implemented and ultimately save millions of lives every year.