Social Media - Developing Understanding, Infrastructure & Engagement (Social Media Enhancement)

现在有一个广泛的共识，即新形式的社会数据出现在人们的日常活动在网络上（Twitter，Facebook等）。有可能改变社会科学。然而，人们也一致认为，目前的分析技术达不到学术研究和决策所需的标准。社交媒体数据有潜力提供见解的领域包括：社会秩序和公民社会、政治和政策制定、情感、商业、健康、信息和情感传播、创造力和艺术。在这份提案中，我们概述了加强我们对RCUK dot.rural Digital Economy Hub（位于阿伯丁大学）现有资金的情况，以支持对社交媒体数据和社会科学挑战的调查。这项工作的各个方面将涉及在许多情况下分析社交媒体数据，包括：2014年英联邦运动会（格拉斯哥）周围的交通中断，有关苏格兰独立和英国-欧盟关系的新闻报道，西部群岛的岛屿社区。在这些案例研究的指导下，我们将：-开发一套软件工具，以支持数据分析和策展的各个方面; -为社交媒体数据分析的伦理考虑提供指导;-为社会科学研究人员提供培训研讨会。最后，研究人员将参加一系列节日（食品，音乐和科学），让公众参与这一重要问题。

There is now a broad consensus that new forms of social data emerging from people's day-to-day activities on the Web (Twitter, Facebook, etc.) have the potential to transform the social sciences. However, there is also agreement that the current analytical techniques fall short of the standards required for academic research and policy making. Areas in which social media data have the potential to provide insights include: social order and civil society, politics and policy making, sentiment, commerce, health, information and sentiment diffusion, creativity and the arts. In this proposal we outline the case for an enhancement to our existing funding for the RCUK dot.rural Digital Economy Hub (based at the University of Aberdeen) to support investigations into the challenges surrounding social media data and the social sciences. Aspects of the work will involve analysis of social media data in a number of contexts, including: transport disruption around the 2014 Commonwealth Games (Glasgow), news stories about Scottish independence and UK-EU relations, island communities in the Western Isles. Guided by insights from these case studies we will: - develop a suite of software tools to support various aspects of data analysis and curation; - provide guidance on ethical considerations surrounding analysis of social media data; and- deliver training workshops for social science researchers.Finally, researchers will attend a range of festivals (food, music and science) to engage the public on this important issue.