Challenging Gendered Media Mis(s)Representations of Women Professionals and Leaders

媒体在世界范围内促进或不促进两性平等方面发挥着强大的作用，媒体对妇女的报道对如何看待妇女和看待她们自己有很大的影响。然而，女性专业人员和领导人的代表受到越来越多的审查。媒体继续关注妇女的性别，而不是能力，忽视了妇女作为领导者和专业人员取得的成就，歪曲了她们的能力、贡献和进步，例如，对女性政治领导人的外表、儿童、伴侣的关注，而不是对社会政策的关注。这些歪曲破坏了性别平等和社会正义，使女性专业人士和领导者长期处于“格格不入”的境地，限制了她们的进步。政府团体、游说者、媒体组织和女权主义社会对性别媒体歪曲女性的挑战，反映在一种日益强大的抵制话语中。然而，到目前为止，管理和商业(M&B)研究对性别媒体对女性专业人士和领导人的歪曲进行了有限的研究。此外，在英国和欧洲政府和社会关于性别不平等、配额和增加女性专业人员和领导人的倡议(例如，2010年戴维斯勋爵报告；地平线2020)的辩论与媒体对妇女的持续性别歪曲之间存在矛盾。审问带有性别色彩的媒体代表对于对当代关于社会正义的辩论有新的认识，并有助于实现社会和经济变革，是至关重要的。研究人员已经开始考虑性别媒体对女性的歪曲的负面影响，但该领域缺乏成熟和严格的研究方案；研究仍然处于边缘地位，研究人员与M&B‘主流隔绝。相比之下，性别媒体表征的研究在性别、新闻、媒体、传播和文化研究方面有很长的历史，但方法并没有充分涉及对女性专业人员和领导人的影响。研讨会系列是一个及时和创新的机会，让M&B研究人员与来自其他学科的学者、媒体制片人、编辑和记者、主要受众群体(专业人士、领导者、工会、代表年轻女性的网络)、游说者和政策制定者通过多学科知识交流进行联系。这一开创性的系列将通过将具有不同媒体利益相关者、游说者和政策制定者的核心学者小组聚集在一起，发展一个国际多学科网络。这将为处于不同职业阶段的学者带来一个独特的网络和联络点，让他们与不同的利益相关者进行跨学科的专题研究，并对性别媒体对女性专业人员和领导者的错误描述提出挑战。该系列将发展：创新的理论、方法和概念框架；M&B研究能力、课程和研究优先事项，并通过工具性传播提高认识并影响全球挑战和变化。该系列反映了研究问题的全球性。主旨演讲者和参与者将是英国和国际学者以及主要利益攸关方，他们将各自带来来自区域、国家和国际层面的专业知识。该系列将在M&B研究中发展可持续的合作网络和研究出版物，并最大限度地发挥影响。研讨会系列有三个主题：1.性别媒体的失实陈述：它们为什么重要，我们怎么知道？“发展B&M研究的研究能力：多学科方法、理论和概念/分析媒体文本和视觉方法；以及3.发展优先研究议程和最大限度地发挥影响”。在为期一天的研讨会中，有8个将集中讨论该系列关注的不同但相互关联的方面。最后的研讨会将是为期一天的会议，以巩固知识交流和研究优先事项。

The media is a powerful player in the promotion or otherwise of gender equality worldwide and media representations of women have great impact on how women are viewed and view themselves. Representations of women professionals and leaders are however under increasing scrutiny. A continued media focus on women's gender, not competence, ignores women's achievements as leaders and professionals, misrepresenting their ability, contribution and advancement e.g. the focus on women political leaders' appearance, children, partners and not on social policy. These misrepresentations undermine gender equality and social justice and perpetuate women professionals and leaders as 'out of place,' constraining their progress. Challenges to gendered media misrepresentations of women are reflected in an increasingly powerful discourse of resistance by governmental groups, lobbyists, media organisations and feminist societies. Yet to date there is limited management and business (M&B) studies research into gendered media misrepresentations of women professionals and leaders. Further, a contradiction exists between UK and European governmental and societal debates on gender inequalities, quotas and initiatives to increase women professionals and leaders (e.g. Lord Davies Report 2010; Horizon 2020) and the continued gendered media misrepresentations of women. Interrogating gendered media representations is essential to gain fresh insight into contemporary debates of social justice and instrumentally bringing about social and economic change. Researchers have begun to consider the negative implications of gendered media misrepresentations of women yet there is a lack of established and rigorous research protocols in the field; the research remains marginalised and researchers are isolated from the M&B 'mainstream.' In contrast, research into gendered media representations has a long history in gender, journalism, media, communications and cultural studies but approaches have not fully engaged in the implications for women professionals and leaders. The Seminar Series is a timely and innovative opportunity for M&B researchers to connect with scholars from other disciplines, media producers, editors and journalists; key audience groups (professionals, leaders, unions, networks representing young women); lobbyists and policy makers through a multidisciplinary knowledge exchange.This groundbreaking Series will develop an international multidisciplinary network by bringing together a core group of scholars with diverse media stakeholders, lobbyists and policy makers. This will lead to a unique network and focal point for academics at varying career stages to engage across disciplines with diverse stakeholders for topical research into, and provide challenge to, gendered media misrepresentations of women professionals and leaders.The Series will develop: innovative theoretical, methodological and conceptual frameworks; M&B research capacity, curricula and research priorities and through instrumental dissemination will raise awareness and influence global challenge and change.The Series reflects the global nature of the research issue. Keynote speakers and participants will be UK and international scholars and key stakeholders who will each bring expertise from regional, national and international levels. The Series will develop sustainable collaborative networks and research publications in M&B studies and maximise impact. The Seminar Series has 3 themes: 1. 'Gendered Media Misrepresentations: Why do they matter and how do we know?' 2. 'Developing Research Capacity for B&M Studies: Multidisciplinary methodologies, theories and concepts/analysing media texts and visual methods; and 3. 'Developing Priority Research Agendas and Maximising Impact'. 8 of the 1 day Seminars will focus on distinct but inter-related aspects of the Series' focus. The final Seminar will be a 1-day conference to consolidate knowledge exchange and research priorities.