Challenging Gendered Media Mis(s)Representations of Women Professionals and Leaders

媒体在促进全球性别平等方面发挥着强大的作用，媒体对女性的报道对人们如何看待女性和如何看待她们自己有着巨大的影响。然而，妇女专业人员和领导人的代表性正受到越来越多的审查。媒体继续关注妇女的性别，而不是能力，忽视了妇女作为领导人和专业人员的成就，歪曲了她们的能力、贡献和进步，例如，关注妇女政治领导人的外表、子女、伙伴，而不是社会政策。这些不实陈述破坏了性别平等和社会正义，使女性专业人员和领导人永远处于“不合适的位置”，限制了她们的进步。政府团体、游说者、媒体组织和女权主义社会越来越强大的抵制话语反映了对媒体性别化歪曲妇女的挑战。然而，迄今为止，管理和商业（M&B）研究有限，研究媒体对女性专业人员和领导人的性别歪曲。此外，在联合王国和欧洲政府和社会就性别不平等、配额和增加女性专业人员和领导人的举措（例如，2010年戴维斯勋爵报告; 2020年地平线）进行的辩论与媒体继续对妇女进行性别歪曲之间存在矛盾。询问性别媒体代表是至关重要的，以获得新的洞察力，当代辩论的社会正义和工具带来的社会和经济变革。研究人员已经开始考虑媒体对妇女的性别歪曲的负面影响，但该领域缺乏既定和严格的研究协议;研究仍然被边缘化，研究人员与M&B的主流隔离。“相比之下，对性别媒体表现的研究在性别、新闻、媒体、传播和文化研究方面有着悠久的历史，但这些方法并没有充分考虑到对女性专业人员和领导人的影响。研讨会系列是一个及时和创新的机会，M&B研究人员与其他学科的学者，媒体制作人，编辑和记者，关键受众群体联系（专业人员、领导人、工会、代表青年妇女的网络）;通过多学科的知识交流，游说者和政策制定者。这一开创性的系列将通过汇集一批核心学者，不同的媒体利益攸关方、游说者和政策制定者。这将为处于不同职业阶段的学者建立一个独特的网络和协调中心，使他们能够跨学科地与不同的利益攸关方接触，对媒体对女性专业人员和领导人的性别不实报道进行专题研究，并提出挑战。M&B研究能力，课程和研究重点，并通过工具性传播，将提高认识和影响全球挑战和变化。主旨发言人和与会者将是英国和国际学者和主要利益相关者，他们将各自带来来自区域，国家和国际层面的专业知识。该系列将在M&B研究中开发可持续的合作网络和研究出版物，并最大限度地发挥影响力。研讨会有三个主题：1。“性别媒体歪曲：为什么他们重要，我们怎么知道？' 2.“发展B&M研究的研究能力：多学科方法、理论和概念/分析媒体文本和视觉方法;以及3.“发展优先研究领域并最大限度地发挥影响力”。为期一天的研讨会中有8个将侧重于系列重点中不同但相互关联的方面。最后的研讨会将是一个为期一天的会议，以巩固知识交流和研究优先事项。

The media is a powerful player in the promotion or otherwise of gender equality worldwide and media representations of women have great impact on how women are viewed and view themselves. Representations of women professionals and leaders are however under increasing scrutiny. A continued media focus on women's gender, not competence, ignores women's achievements as leaders and professionals, misrepresenting their ability, contribution and advancement e.g. the focus on women political leaders' appearance, children, partners and not on social policy. These misrepresentations undermine gender equality and social justice and perpetuate women professionals and leaders as 'out of place,' constraining their progress. Challenges to gendered media misrepresentations of women are reflected in an increasingly powerful discourse of resistance by governmental groups, lobbyists, media organisations and feminist societies. Yet to date there is limited management and business (M&B) studies research into gendered media misrepresentations of women professionals and leaders. Further, a contradiction exists between UK and European governmental and societal debates on gender inequalities, quotas and initiatives to increase women professionals and leaders (e.g. Lord Davies Report 2010; Horizon 2020) and the continued gendered media misrepresentations of women. Interrogating gendered media representations is essential to gain fresh insight into contemporary debates of social justice and instrumentally bringing about social and economic change. Researchers have begun to consider the negative implications of gendered media misrepresentations of women yet there is a lack of established and rigorous research protocols in the field; the research remains marginalised and researchers are isolated from the M&B 'mainstream.' In contrast, research into gendered media representations has a long history in gender, journalism, media, communications and cultural studies but approaches have not fully engaged in the implications for women professionals and leaders. The Seminar Series is a timely and innovative opportunity for M&B researchers to connect with scholars from other disciplines, media producers, editors and journalists; key audience groups (professionals, leaders, unions, networks representing young women); lobbyists and policy makers through a multidisciplinary knowledge exchange.This groundbreaking Series will develop an international multidisciplinary network by bringing together a core group of scholars with diverse media stakeholders, lobbyists and policy makers. This will lead to a unique network and focal point for academics at varying career stages to engage across disciplines with diverse stakeholders for topical research into, and provide challenge to, gendered media misrepresentations of women professionals and leaders.The Series will develop: innovative theoretical, methodological and conceptual frameworks; M&B research capacity, curricula and research priorities and through instrumental dissemination will raise awareness and influence global challenge and change.The Series reflects the global nature of the research issue. Keynote speakers and participants will be UK and international scholars and key stakeholders who will each bring expertise from regional, national and international levels. The Series will develop sustainable collaborative networks and research publications in M&B studies and maximise impact. The Seminar Series has 3 themes: 1. 'Gendered Media Misrepresentations: Why do they matter and how do we know?' 2. 'Developing Research Capacity for B&M Studies: Multidisciplinary methodologies, theories and concepts/analysing media texts and visual methods; and 3. 'Developing Priority Research Agendas and Maximising Impact'. 8 of the 1 day Seminars will focus on distinct but inter-related aspects of the Series' focus. The final Seminar will be a 1-day conference to consolidate knowledge exchange and research priorities.