Mitigating The Spread Of COVID-19 In Mass Transit Using Behavioral Science

许多指导方针很难遵循，因为它们涉及到管理很大程度上是无意识的行为。尽管人们普遍愿意遵守官方的指导方针，但很难做到这一点。以避免触摸面部为例：这种行为会将病毒从手传播到眼睛、鼻子或嘴巴，从而导致自我感染。不幸的是，触摸脸是一种习惯，有证据表明，当人们意识到触摸自己的脸时，他们会做得更多。该项目旨在评估旨在帮助人们减少摸脸频率的公众意识运动的效果。它还通过关注这些运动背后的信使，关注这些运动所处的两极分化的环境。在一项随机对照试验中，它将调查这些信息的有效性，并测试与不同的信息传递者以及信息是否被政治化影响对建议的遵守有关的假设。具体而言，它将为调查参与者分配信使和海报的组合，旨在提高人们对Covid-19的认识，或旨在提高人们对Covid-19的认识，并通过保持双手空闲来引起人们对减少面部触摸频率的关注。研究结果将是记录视频回答中触摸面部频率的行为结果，计划遵守指导方针和信息可信度。

Many guidelines are hard to follow because they involve regulating largely unconscious behaviours. Despite a general willingness to comply with official guidelines, it is hard for people to do so. Take the recommendation to avoid touching one's face: The behaviour can transmit virus from one's hands to one's eyes, nose, or mouth, which in turn can cause self-infection. Unfortunately, face touching is habitual, and evidence shows that when people are made aware of touching their face, they do it more. This project aims to assess the effects of public awareness campaigns aimed at helping people to reduce the rate at which they touch their face. It also pays attention to the polarised environment in which such campaigns are fielded by focusing on the messenger behind the campaigns. In a randomized controlled trial, it will investigate the effectiveness of these messages and test hypotheses related to how different messengers and whether a message becomes politicised affect observance with the advice. Specifically, it will assign survey participants to a combination of a messenger and a poster either designed to raise awareness of Covid-19 or designed to raise awareness of Covid and move attention to reducing face touching frequency by keeping hands occupied. The study outcomes will be a behavioural outcome for face touching frequency in recorded video responses, planned observance to guidelines, and message credibility.