SHAPE Catalyst project

该项目将从2024年3月1日持续到2024年8月31日。在这6个月期间，活动将包括：(A)与所有项目合作伙伴举行启动讲习班。这个研讨会将介绍使用市场数据和人种学方法开发诊断工具的论点，该工具将支持建立个性化的幸福路径。我们将探索价值7万亿美元的全球健康行业的消费模式，并研究健康活动聚集的不同领域，其中包括：(1)与自然世界的关系。这里的生活方式包括园艺，骑自行车作为一种交通工具，户外活动，季节性饮食，植物药，回收和升级循环，消费和使用从家用产品到电动汽车的环保产品。(A2)与身体的关系。这里的生活方式包括运动和训练、健身服装和配饰、智能技术、健身追踪器、可穿戴设备、食品补充剂和营养补充剂。这里的生活方式包括正念、冥想、灵修、治疗、嗜好、生物黑客、植物药、补充剂堆叠、指导和文学。(A4)与社会的关系。这里的生活方式包括在唱诗班唱歌、社交健身和福利、社区活动、志愿服务和服务行为。(A5)与深奥人士的关系。这里的生活方式包括精神实践，支持精神训练的生活方式选择，如素食、祈祷、阅读、指导或教导与精神和/或宗教有关的事情。我们还将开始部署PPA方法，并使用这些工具来诊断自己，实际上是熟悉了该工具的功能，并探索了该工具提供的机会，以引发支持幸福的个人项目。我们将：(B)开始绘制个性项目分析(PPA)方法的功能图。(B1)使用服务设计方法，我们将与Chantal Gagnon和Socolo合作，分解方法中的排名练习，并设计描述日常幸福项目的新方法。我们在这里的目标是确保所有用户的包容性和可访问性。然后，我们将更深入地介绍迭代设计阶段，以及用户测试。我们将从CrossFit Islington开始这一阶段，并向WellHq的客户群发展。(C)开发和测试基于纸张的原型。(D)利用第一轮可用性测试的洞察力，开发和测试第二个基于纸张的原型。(E)以古怪的方式进行开发冲刺。在这6个月里，我还将专注于扩大我的网络。这些详细信息可以在目标部分找到。其中一些活动可能会暂时转移。如果出现其他资金、投资或支持的机会，项目可能会稍微改变以实现这一点，但将继续致力于提供尽可能强大的诊断。我还将确保项目资金按时和负责任地使用。由于该项目将得到CRASSH、剑桥企业、剑桥研究办公室和更广泛的剑桥大学的支持，我打算充分利用研究界在开发空间中可用的所有资源和机会。

The project will run from 1 March 2024 until 31 August 2024. During these 6 months, the activities will include:(a) Kick off workshop with all the project partners. This workshop will introduce the argument for using market data and ethnographic approaches for developing a diagnostic tool that will support building a personalised pathways to wellbeing. We will explore the patterns of consumption found across the $7trillion global wellness industry and examine the distinct areas that wellness activities cluster within, these include:(a1) Relationship with the Natural World. Lifestyles here include gardening, cycling as a mode of transport, outdoor pursuits, eating seasonally, plant medicine, recycling and upcycling, consumption and use of environmentally friendly products that range from household products to electric vehicles.(a2) Relationship with the Body. Lifestyles here include sports and training, fitness clothing and accessories, smart technology, fitness trackers, and wearables, food supplements, and nutritional supplements.(a3) Relationship with the Mind. Lifestyles here include mindfulness, meditation, spiritual retreats, therapy, nootropics, bio-hacking, plant medicine, supplement stacking, and guidance and literature.(a4) Relationship with the Social. Lifestyles here include singing in choirs, social fitness and wellbeing, community activities, volunteering, and acts of service. (a5) Relationship with the Esoteric. Lifestyles here include spiritual practices, lifestyle choices that support spiritual training such as vegetarianism, prayer, reading, guidance, or teaching of matters related to spirit and/or religion. We will also begin to deploy the PPA approach and use the tools to diagnose ourselves, in effect becoming familiar with the functionality and exploring the opportunity that the tool offers for eliciting personal projects that support wellbeing. We will:(b) Begin to map the functionality of the Personality Project Analysis (PPA) methodology.(b1) Using a service design approach, we will work together with Chantal Gagnon and Socolo to breakdown the ranking exercises in the methodology and design new ways of describing everyday wellbeing projects. Our aim here is to ensure inclusion and accessibility for all users. We will then more into the iterative design phase, coupled with user testing. We will start this phase with CrossFit Islington and evolve towards the client base of The WellHq.(c) Develop and test a paper based protype.(d) Using the insights from the first round of usability testing, develop and test a second paper-based prototype.(e) Run a development sprint with Outlandish. Throughout the 6 months I will also focus expanding my network. These details can be found in the Objectives section. Some of these activities may temporally shift. Should other opportunities for funding, investment, or support arise, the project may shift slightly to allow for this but will stay committed to delivering as robust a diagnostic as possible. I will also ensure the project funds are spent on time and responsibly. As the project will be supported by CRASSH, Cambridge Enterprise, Cambridge Research Office, and the University of Cambridge more broadly, I intend to make full use of all resources and opportunities available to the research community in the exploitation space.