Human-Centred Future Mobility Innovation - New horizons for optimised Human Behaviour in Autonomous, Connected, Electrified, and Shared vehicle

自动驾驶、互联、电气化和共享（ACES）出行革命将改变驾驶环境，带来新兴技术带来的根本性差异。由于未知的不确定性，特别是在安全是一个风险因素的情况下，这种变化可能会给最终用户带来挑战。因此，对“交通工具”的定义正在受到挑战。想象一下，一辆无人驾驶的私人内燃机汽车与一辆拥有高度自动化、电动动力系统和5G连接的共享汽车之间的区别。由于我们缺乏对这些变化如何影响可用性和改变车辆体验的理解，未来移动技术的预期好处可能无法完全实现。所使用的底层技术和最终用户感知的变化都是巨大的。对于那些可能喜欢目前相对稳定和惰性的交通工具的人来说，这将增加他们感知到的风险和不确定性。例如：自动驾驶——逐渐减少驾驶员的参与，减少与驾驶相关的责任，并可能有更多的自由来执行其他活动。电气化-改变汽车的驾驶方式，与现有的内燃机技术不同的驾驶风格和车主习惯。连通性——在低自动化水平下挑战注意力和分心，但在高自动化水平下提高生产力。共享出行改变了人们对车辆可达性、所有权、熟悉度和感知舒适度的期望。将这四种组合成一辆ACES汽车相当于一种范式转变。虽然支撑这些创新的技术正在快速发展，但用户技术体验以及了解ACES内部人类行为如何变化并没有得到足够的关注，因此驾驶员行为将如何自然变化，从而影响车内外的互动，还没有得到很好的理解。该项目是商业主导的创新，将调查人类行为，确定创新和技术解决方案，以提高最终用户的接受度、满意度和价值。目标将是创造出新颖的产品，从而带来安全和便利等社会效益，并为捷豹路虎（JLR）和英国创新生态系统增加价值。最初，该项目将确定在不久的将来车辆中与人类行为相关的关键挑战，以发明和商业化新的技术解决方案。这将包括心理学、生理学和人为因素，同时关注感知、认知和身体需求，以及舒适度、晕动病、信任和生产力（特别是对自动驾驶汽车）及其对最终用户体验的影响。该研究将移情，创造想法，收集，分析和解释数据，将研究结果转化为工程要求和新技术，以指导未来的车辆创新。与世界上一些最伟大的技术大学合作，他们将提供学术支持，指导和战略方向，以确保使用最新的尖端科学方法。采用以用户为中心和数据驱动的方法来设计ACES车辆将带来诸如安全性和便利性等社会效益，并为捷豹路虎和更广泛的英国社会增加价值。

The Autonomous, Connected, Electrified, and Shared (ACES) mobility revolution will change the driving environment creating fundamental differences resulting from emerging technologies. This change may make it challenging for the end-users to adopt because of uncertainty of the unknown, particularly where safety is a risk factor. Therefore, what defines "the vehicle" is being challenged. Imagine the difference between a privately owned human-driven, combustion engine vehicle with no connectivity to the internet, versus a shared vehicle with high levels of automation, electric powertrain and 5G connectivity. The anticipated benefits of future mobility technology may not be fully realised while we lack understanding of how these changes impact usability and change the vehicle experience. The change in both the underlying technology used and therefore the end-user perception is vast. This will drive increased levels of perceived risk and uncertainty for those who might like the relatively stable and inert vehicles that exist today. For example:Autonomy - incrementally lessens driver engagement bringing reducing levels of driving-related responsibility and potentially more freedom to perform alternative activities. Electrification - changes how a car is driven, with driving style and ownership habits that are different to the incumbent ICE technology. Connectivity - challenges attention and distraction in low levels of automation but increased productivity in high levels of automation. Shared - mobility changes the expectation of accessibility, ownership, familiarity, and perceived comfort within a vehicle.Combining all four into an ACES car equates to a paradigm shift. While the technology underpinning these innovations is under rapid growth, the user-technology experience, and understanding how human behaviour in-vehicle changes within ACES, is not receiving adequate focus and therefore how driver behaviour will change naturalistically, influencing interaction inside and outside of the vehicle, is not well understood.This project is business-led innovation that will investigate human behaviour and identify innovation and technology solutions to increase end-user acceptance, satisfaction and value. The target will be creating product novelty that results in societal benefits like safety and convenience as well as adding value to Jaguar Land Rover (JLR) and the UK innovation ecosystem. Initially, this project will define key challenges associated with human behaviour in near-future vehicles in order to invent and commercialise new technology solutions. This will include psychology, physiology, and human factors while focusing on perceptual, cognitive and physical demand as well as comfort, motion sickness, trust and productivity (particularly for automated vehicles) and their influence on end-user experience. The research will empathise, create ideas, collect, analyse, and interpret data, to turn findings into engineering requirements and new technology to guide future vehicle innovation. Collaboration with some of the world's greatest technical universities who will provide academic support, mentoring and strategic direction to make sure the latest cutting edge scientific approaches are used. Taking a user centred and data driven approach to designing ACES vehicles will result in societal benefits such as safety and convenience as well as adding value to Jaguar Land Rover and the wider UK society.