Tobacco Free High Schools:A Student Marketing Approach

目前的申请提出了无烟高中计划的发展和可行性测试。最终产品将是一套基于营销概念的课程计划，指导高中营销班制定、实施和评估他们自己学校的烟草控制、预防和戒烟促进战略。课程计划将由一个网站提供支持，该网站将提供信息和支持材料，以及与参与该计划的其他学校分享问题和结果的场所。最初的计划将由一个由高中商业/市场营销教师组成的焦点小组进行审查，并利用反馈来修改计划。然后，该计划将在一个班级进行试点，对课堂过程进行广泛观察。在实施该计划之前和之后，学校的所有学生都将被评估戒烟愿望的变化或保持不吸烟的行为意图，以评估该计划的短期效果。一项独立的可行性测试将在第二所学校进行。建议的商业应用：无烟高中计划可以被每个拥有营销或商业计划的学校系统以及支持校本烟草控制计划的教师和学校管理人员所利用。几乎所有的高中都有市场营销课程，但大多数都很少有烟草预防课程。随着用于预防烟草使用的资源的增加，更多的学校系统将拥有可用于购买和实施烟草预防规划的资源。

The current application proposes development and feasibility testing of the Tobacco Free High Schools program. The final product will be a set of lesson plans based on marketing concepts which will direct a high school marketing class in developing, implementing, and evaluating their own tobacco control, prevention and cessation promotion strategies for their school. The lesson plans will be supported by an internet site which will provide information and support materials as well as a venue to share questions and results with others schools involved in the program. The initial program will be reviewed by a focus group of high school business/marketing teachers, and feedback will be utilized to revise the program. The program will then be piloted in one class with extensive observation of the class process. Prior to and following the implementation of the program, all students at the school will be assessed on changes in desire to quit smoking or in behavioral intentions to remain a nonsmoker to assess the short-term efficacy of the program. An independent feasability test will then be conducted at a second school. PROPOSED COMMERCIAL APPLICATIONS: The Tobacco Free High Schools Program can be utilized by every school system that has a marketing or business program and a teacher and school administrator supportive of school-based tobacco control programs. Nearly all high schools have marketing classes but most with minimal tobacco prevention programs. With increased resources for tobacco use prevention, more school systems will have resources available to purchase and implement tobacco prevention programs.