The emotional component of deliberative valuation of ecosystem services: the case of corporate organizations

将经济和生态科学纳入业务决策支持系统是全球保护和可持续性的关键一步（MEA，2005）。生态系统服务价值评估（ESV）试图通过对环境资产的评估将这两个学科联合收割机结合起来。虽然研究继续出现在领域ofESV有一个越来越多的举动，以确保“价值”是不是单纯的理解方面的财务价值。Zajonic（1980）观察到的情绪影响了我们的价值判断，导致我们做出接近或回避的决定。以前的情绪文献注意到情绪和亲环境行为之间的关系（Stearns and Stearns，1985; Wright 2012; Russell and Friedrich，2015; Lord 1994; Fineman and Sturdy 1999）此外，Kotchena（2000）指出，亲环境的态度导致对环境资产平均支付意愿的估计更高。因此，它建议，情绪影响亲环境的行为，这反过来又影响生态系统services.AIMS和研究问题的估价本研究的目的是了解的情感成分的审议价值过程中关系到ESV在一个组织的原则基础上，共享的社会价值观。（Kenter et al. 2015）.研究问题：在一个组织（例如公司或公共机构）中，价值判断如何受到与ESV相关的情绪的影响？方法在本研究的第一年，情绪和传统的经济估价之间的关系将被探讨，并提出一个框架.这个练习将调查情感理论和传统经济估值之间的关系，例如，确定两个学科之间相似和不同的价值要素的陈述偏好.一旦理解它将有可能开发一个估值框架，其中包括情感价值，并继续考虑如何估值指标纳入情感理论可能会影响决策有关ESV.最后，它建议分析是否捕捉的情感元素的价值，使生态系统服务价值的货币评估或多或少的compellingin商业环境。在第二年期间，将收集主要定性数据，作为研究的一部分（例如，与至少三个组织的关键变革推动者和决策者进行深入访谈，其中包括生态系统服务评估部分），以测试拟议框架和潜在影响。它旨在利用在过去10年中通过我的从业者角色发展的行业联系。在第三年的工作将被分析和汇编成一篇论文。在适当的情况下，将在第一年和第三年年底编写论文。

Integrating economic and ecological sciences into operational decision support systems is a key step for globalconservation and sustainability (MEA, 2005). Ecosystem services valuation (ESV) seeks to combine these twodisciplines through valuation of environmental assets. Though research continues to emerge in the field ofESV there is a growing move to ensure that 'value' is not solely understood in terms of financial value. Thisproposal aims to examine how emotions affect the valuation of ecosystem services.Zajonic (1980) observed emotions inform our value judgments that lead to approach or avoidance decisions.Previous emotions literature note a relationship between the role of emotion and pro-environmental behaviour(Stearns and Stearns, 1985; Wright 2012; Russell and Friedrich, 2015; Lord 1994; Fineman and Sturdy 1999.)In addition, Kotchena (2000) note pro-environmental attitudes result in higher estimates of mean willingness topay in relation to environmental assets. Thus it is proposed that emotions affect pro-environmental behaviourwhich in turn affect valuation of ecosystem services.AIMS AND RESEARCH QUESTIONThe aim of this research is to understand the emotional component of deliberative valuation processes inrelation to ESV in an organisation based on the principle of shared social values. (Kenter et al. 2015).Research question: How are value judgements affected by emotion in relation to ESV in an organisation e.g.a corporation or public body?METHODOLOGYIn the first year of this research the relationship between emotions and traditional economic valuation will beexplored and a framework proposed. This exercise will investigate the relationship between emotions theoryand traditional economic valuation e.g. stated preference to identify similar and different elements of valuebetween the two disciplines. Once understood it will be possible to develop a valuation framework whichincorporates emotional values and go on to consider how valuation metrics incorporating emotions theory maybe used to affect decision making in relation to ESV. Finally, it is proposed to analyse whether capturing theemotion element of value makes monetary assessments of ecosystem services value more or less compellingin a business context. During the second year primary qualitative data will be collected as part of the research(e.g. in-depth interviews with key change agents and decision makers in at least three organisations with anecosystem service valuation component) to test the proposed framework and potential impact. It is intended toutilise industry contacts that have be developed through my practitioner roles over the last 10 years. During thethird year the work will be analysed and compiled into a thesis. Where appropriate papers will be produced atthe end of year 1 and year 3.