An Enduring Position? How Digital Marketing is influencing the Position of Estate Agents and their consequent role in Processes of Rural Gentrificatio

地产代理公司通过其营销战略在吸引潜在购房者到农村地区方面发挥着重要作用。真实的房地产的数字营销已成为该行业的核心部分，因为在当前的数字化时代，房地产经纪公司已经“在网上找到了家”，他们的在线业务成为吸引购房者并最终吸引客户的最重要途径。明确调查房地产经纪人和中产阶级化之间的关系的研究是稀缺的中产阶级化的当代研究中，更是如此，在农村研究的这一过程中，通过使用半结构化的访谈房地产经纪人，社会媒体和网站分析本研究将探讨如何使用最新的技术来吸引购房者到农村地区在英国。在此过程中，它将评估该行业正在发生的关键变革，以及这些变革对这些农村地区房地产经纪人运营的影响。最后，本报告将讨论2019冠状病毒病疫情对行业及乡村绅士化进程的初步影响，重点关注2020年3月至2021年3月的时间范围。

Estate agencies play an important role in attracting potential homebuyers to rural areas through their marketing strategies. The digital marketing of real estate has become a central part of the industry, as in this current age of digitalisation, estate agencies have 'found a home online', with their online presence becoming their most significant avenue in engaging homebuyers and ultimately attracting custom. Studies explicitly investigating the relationship between estate agents and gentrification are scarce within contemporary studies of gentrification, and even more so within rural studies of this process.Through the use of semi-structured interviews with estate agencies, social media and website analysis this research will explore how the latest technologies are being used to attract homebuyers to rural areas in the UK. In doing so it will assess the key transformations which are taking place in the industry and consequently their impacts on the operation of estate agencies in these rural areas. Finally, it will discuss the initial impacts of the COVID-19 pandemic on the industry and processes of rural gentrification, focusing upon the time range of March 2020 to March 2021.