Feral MBA (fMBA)

博士学位专注于野性MBA(FMBA)的发展，这是一所截然不同的商学院，既是大学的一部分，也是大学的一部分，艺术家和其他研究人员将在这里聚集在一起，为商业和企业设计新的形态，以从根本上重塑经济。FMBA课程将专注于从艺术和其他地方收集和分析新颖的、‘离群索居’的商业实践；并鼓励新的商业实验。这项研究的目的是为商业作为一种艺术探索的媒介开发一个案例，确定商业实验面临的挑战(包括对目前商业教育中的‘实验’是什么的背景审查)，并通过设计和推出FMBA作为一个分布式学习计划，对重塑的经济有新的见解。研究的核心问题是：艺术家的替代MBA会是什么样子？这部作品的大背景是对探索计算机时代后果的后数字时代的理解；以及最近艺术实践中的转向，使作品直接涉及经济和金钱问题。直接的背景是创意经济，艺术在这里占据了令人不安的突出地位，这是因为政策层面要求“创造力”作为经济增长的关键工具，以及人们认为根本对立的商业模式对艺术教育和机构的入侵(McRobbie，2016)。FMBA项目基本上是跨学科的，位于艺术和商业之间，学院和它以外的教育机会之间。

The PhD focuses on the development the Feral MBA (fMBA), a radically different business school part-in and part-out of the University, where artists and other researchers would gather to experiment with new shapes for business and enterprise designed for a fundamentally reimagined economy. The fMBA programme will focus on collecting and analysing novel, 'outlier' business practices from the arts and elsewhere; and instigating new business experiments. The research aims are to develop a case for business as a medium for artistic enquiry, establish the challenges for experiments in business (including a context review of what 'experimental' currently is in business education) and gain new insight into a reimagined economy through designing and launching the fMBA as a distributed programme of study. The central research question is: what would an alternative MBA for artists look like? The broad context for this work is an understanding of the 'postdigital' that explores the consequences of the computer age; and a recent turn in artistic practice to making work that deals directly with economic and money matters. The immediate context is the creative economy, where the arts have taken on an uneasy prominence resulting from a policy-level requisitioning of 'creativity' as a key instrument of economic growth, along with a perceived invasion of arts education and institutions by fundamentally antithetical business models (McRobbie, 2016). The fMBA project is essentially interdisciplinary, situated between art and business, and between the Academy and the possibilities for education outside it.